---
name: Ably
description: "This site is a prime example of a modern, developer-focused SaaS design that effectively uses a dark theme, bold typography, and a limited, high-impact color palette to convey reliability and performa"
version: alpha

colors:
  background: "#03020D"
  primary: "#FFFFFF"
  secondary: "#C6CED9"
  tertiary: "#FF5416"
  neutral: "#C6CED9"
  bg-soft: "#141924"
  bg-quiet: "#3F4555"
  muted-soft: "#C6CED9"
  line: "rgba(226,232,240,1.0)"

typography:
  display:
    fontFamily: geometric-sans
    fontSize: 56px
    lineHeight: 1.0
    fontWeight: 500
    letterSpacing: "-0.6px"
  body:
    fontFamily: humanist-sans
    fontSize: 17px
    lineHeight: 1.6
    fontWeight: 500
    letterSpacing: "0px"

rounded:
  sm: 4px
  md: 8px
  lg: 12px
  pill: 999px

spacing:
  xs: 4px
  sm: 8px
  md: 12px
  lg: 16px
  xl: 24px
  2xl: 32px
  3xl: 48px

---

## Overview

A developer-focused infrastructure platform for building resilient, real-time applications.

*A high-performance engine room for modern, multi-device digital experiences.*

## Colors

High-contrast dark mode with a vibrant, energetic orange accent for high-priority actions.

- **Background (`#03020D`)** — uses `bg` token
- **Primary text (`#FFFFFF`)** — uses `ink` token
- **Secondary text (`#C6CED9`)** — uses `ink-soft` token
- **Accent (`#FF5416`)** — uses `accent` token
- **Muted (`#C6CED9`)** — uses `muted` token
- **Borders (`rgba(226,232,240,1.0)`)** — uses `line` token

## Typography

- **Display:** geometric-sans
- **Body:** humanist-sans
- **Mono:** monospace

- Use a clear typographic hierarchy with large, bold display text for key messages.
- Ensure sufficient contrast between white/gray text and the dark background.

## Layout

A structured 12-column grid system with a centered container, featuring distinct sections for hero content, stats, and use-case cards.

*Rhythm:* A consistent 4px base unit provides structure and predictable spacing throughout the layout.

## Elevation & Depth

- 0px 4px 4px 0px rgba(0,0,0,0.25)
- Borders: 1px solid rgba(226,232,240,1.0) for subtle separation and 1px solid rgba(255,255,255,0.25) for interactive elements.

## Shapes

- `sm`: 4px
- `md`: 8px
- `lg`: 12px
- `pill`: 999px

## Components

- **button:** Bold, solid-colored primary buttons (often orange gradient) and outlined secondary buttons, both with large padding and rounded corners.
- **card:** Dark-themed cards with rounded corners, used to showcase use cases with imagery and concise descriptions.
- **chip:** Small, rounded tags or badges used for status or categorization within the UI.
- **input:** Dark-themed input fields with clear borders and specific states for interactive elements.
- **hero:** A large, left-aligned hero section with a compelling headline, descriptive text, and prominent call-to-action buttons.

## Do's and Don'ts

**Don't:**
- Don't use a light theme — screenshot shows a dark background (#03020D) with white text.
- Don't use a primary blue accent — screenshot shows a vibrant orange (#FF5416) for key actions.
- Don't use rounded corners smaller than 4px — screenshot shows a consistent use of 8px-12px for cards.
- Don't use complex sans-serif fonts — screenshot shows clean geometric and humanist sans-serifs.
- Don't use small, cramped spacing — screenshot shows a generous 24px gutter and large padding.
- Don't use decorative serif fonts — screenshot shows modern, functional sans-serif typography.

---

## System Prompt (paste into AI agent)

```
This is a developer-focused SaaS website for a real-time infrastructure platform. The design DNA is built on a deep, dark color scheme (#03020D background) with high-contrast white (#FFFFFF) and soft gray (#C6CED9) text, anchored by a vibrant orange (#FF5416) accent. Typography is primarily clean, modern sans-serif (humanist and geometric categories), with a clear hierarchy from large, bold headlines to readable body text. Critical design constraints: never use a light theme, never use blue as the primary accent, and avoid cramped layouts. The overall feel is professional, reliable, and highly functional, designed to appeal to technical decision-makers.
```