---
name: &Tradition
description: "This site is an excellent example of translating a high-end physical brand identity into a restrained, elegant digital experience."
version: alpha

colors:
  background: "#EDECE8"
  primary: "#282828"
  secondary: "#454545"
  neutral: "#5D5D5D"
  bg-soft: "#F6F6F6"
  bg-quiet: "#CFD3BC"
  line: "rgba(40,40,40,0.1)"

typography:
  display:
    fontFamily: transitional-serif
    fontSize: 36px
    lineHeight: 1.2
    fontWeight: 400
    letterSpacing: "-0.5px"
  body:
    fontFamily: geometric-sans
    fontSize: 14px
    lineHeight: 1.4
    fontWeight: 400
    letterSpacing: "0px"

rounded:
  sm: 0px
  md: 0px
  lg: 0px
  pill: 999px

spacing:
  xs: 4px
  sm: 8px
  md: 16px
  lg: 24px
  xl: 32px
  2xl: 48px
  3xl: 64px

---

## Overview

Premium Scandinavian furniture brand with an editorial, gallery-like digital presence.

*A curated gallery of timeless furniture pieces.*

## Colors

Warm, neutral backgrounds that provide a calm, gallery-like stage for high-quality photography.

- **Background (`#EDECE8`)** — uses `bg` token
- **Primary text (`#282828`)** — uses `ink` token
- **Secondary text (`#454545`)** — uses `ink-soft` token
- **Muted (`#5D5D5D`)** — uses `muted` token
- **Borders (`rgba(40,40,40,0.1)`)** — uses `line` token

## Typography

- **Display:** transitional-serif
- **Body:** geometric-sans

- Use geometric sans for all UI elements, navigation, and body text.
- Use transitional serif for major editorial headings and feature titles.
- Maintain a clean, open typographic feel with generous spacing.

## Layout

Asymmetric editorial grid, alternating large imagery with text.

*Rhythm:* 8px baseline grid with generous vertical rhythm.

## Elevation & Depth

- rgba(0, 0, 0, 0.1) 0px 0px 2px 0px
- Borders: 1px solid rgba(40,40,40,0.1)

## Shapes

- `sm`: 0px
- `md`: 0px
- `lg`: 0px
- `pill`: 999px

## Components

- **button:** Minimal text links, occasionally with underlines.
- **card:** Image-heavy editorial cards with clean typography underneath.
- **chip:** Uppercase, small-caps navigation or category labels.
- **input:** Simple text input, minimal border.
- **hero:** Full-width photographic hero with centered or bottom-aligned text.

## Do's and Don'ts

**Don't:**
- Don't use neon or highly saturated primary colors — screenshot shows muted, earthy tones.
- Don't use rounded, bubbly UI elements — screenshot shows sharp, rectangular forms.
- Don't clutter the interface with many small icons — screenshot shows a very clean, sparse layout.
- Don't use a heavy, bold sans-serif for all text — screenshot shows a mix of serif and sans-serif.
- Don't use dark mode as the primary theme — screenshot shows a light, warm, off-white background.
- Don't use aggressive drop shadows — screenshot shows extremely subtle, minimal shadow effects.

---

## System Prompt (paste into AI agent)

```
This design DNA is for a premium, editorial furniture brand like &Tradition. Positioning is high-end and curated. Key colors are warm neutrals like #EDECE8 and #F6F6F6, with dark ink #282828. Typography mixes a transitional-serif for display with a geometric-sans for body. Critical donts: avoid using neon colors, avoid bubbly or highly rounded UI, and never clutter the interface with too many small icons. The overall feel is calm, refined, and gallery-like.
```