---
name: Atlas Obscura
description: "This site is a perfect example of modern editorial design that balances classic typography with clean digital interfaces."
version: alpha

colors:
  background: "#ffffff"
  primary: "#000000"
  secondary: "#383434"
  tertiary: "#E21F26"
  neutral: "#808080"
  bg-soft: "#f7f7f7"
  bg-quiet: "#f1f1f1"
  line: "rgba(0,0,0,0.1)"

typography:
  display:
    fontFamily: transitional-serif
    fontSize: 56px
    lineHeight: 1.05
    fontWeight: 700
    letterSpacing: "-1px"
  subtitle:
    fontFamily: humanist-sans
    fontSize: 14px
    lineHeight: 1.4
    fontWeight: 700
    letterSpacing: "2px"
  body:
    fontFamily: humanist-sans
    fontSize: 16px
    lineHeight: 1.5
    fontWeight: 400
    letterSpacing: "0px"
  caption:
    fontFamily: humanist-sans
    fontSize: 14px
    lineHeight: 1.4
    fontWeight: 400
    letterSpacing: "0px"

rounded:
  sm: 4px
  md: 0px
  lg: 0px
  pill: 999px

spacing:
  xs: 4px
  sm: 8px
  md: 16px
  lg: 24px
  xl: 32px
  2xl: 48px
  3xl: 64px

---

## Overview

A beautifully curated editorial guide to the world's most extraordinary hidden places.

*A vintage explorer's journal meets modern digital discovery*

## Colors

High contrast black-on-white editorial base with a single vibrant red accent for brand recognition and emphasis

- **Background (`#ffffff`)** — uses `bg` token
- **Primary text (`#000000`)** — uses `ink` token
- **Secondary text (`#383434`)** — uses `ink-soft` token
- **Accent (`#E21F26`)** — uses `accent` token
- **Muted (`#808080`)** — uses `muted` token
- **Borders (`rgba(0,0,0,0.1)`)** — uses `line` token

## Typography

- **Display:** transitional-serif
- **Body:** humanist-sans

- Headlines use a serif typeface for a classic editorial feel
- Body text and UI elements use Open Sans for readability
- Kicker text uses uppercase letters with tracking for emphasis

## Layout

Clean top navigation bar followed by a full-width centered hero section with search functionality

*Rhythm:* Standard 4px base grid with generous whitespace in editorial sections

## Elevation & Depth

- rgba(0,0,0,0.24) 0px 0px 5px 0px
- Borders: 1px solid rgba(0,0,0,0.1) for cards and inputs

## Shapes

- `sm`: 4px
- `md`: 0px
- `lg`: 0px
- `pill`: 999px

## Components

- **button:** Black pill-shaped button with white text and icon for primary actions like 'Places near me'
- **card:** Image-heavy editorial cards with minimal borders
- **chip:** Outlined rounded buttons for secondary actions like 'Random place'
- **input:** Full-width rounded search input with placeholder text and integrated search icon
- **hero:** Large centered headline with kicker text, description, and prominent search bar

## Do's and Don'ts

**Don't:**
- don't use dark mode or dark backgrounds — screenshot shows a predominantly white (#ffffff) background
- don't use playful rounded corners on containers — screenshot shows sharp rectangular edges on the hero section
- don't use multiple competing accent colors — screenshot shows a single dominant red (#E21F26) accent
- don't use thin, light sans-serif fonts for headlines — screenshot shows bold, weighted serif typography for the main title
- don't clutter the interface with excessive shadows — screenshot shows a very clean, flat design with minimal drop shadows
- don't use small, cramped text — screenshot shows generous line-height and padding for comfortable reading

---

## System Prompt (paste into AI agent)

```
This is a premium editorial travel and curation platform focused on discovering hidden wonders. The visual identity relies on a stark black-and-white base (#000000 ink on #ffffff background) with a single vibrant red accent (#E21F26) for brand marks and emphasis. Typography combines classic transitional-serif for headlines with humanist-sans (Open Sans) for body text. The layout is a clean, full-width editorial grid with generous whitespace. Key features include rounded pill-shaped inputs, sharp-edged containers, and bold uppercase kicker text. Don't use dark mode, don't add unnecessary shadows or borders, and don't clutter the interface with multiple accent colors.
```