---
name: Bottega Veneta
description: "The site is a premier example of 'quiet luxury' digital design, using extreme restraint to emphasize quality and craftsmanship."
version: alpha

colors:
  background: "#FFFFFF"
  primary: "#000000"
  secondary: "#333333"
  neutral: "#767676"
  line: "rgba(0, 0, 0, 0.1)"

typography:
  display:
    fontFamily: transitional-serif
    fontSize: 23px
    lineHeight: 1.2
    fontWeight: 400
    letterSpacing: "1px"
  body:
    fontFamily: geometric-sans
    fontSize: 14px
    lineHeight: 1.57
    fontWeight: 400
    letterSpacing: "0px"
  caption:
    fontFamily: geometric-sans
    fontSize: 12px
    lineHeight: 1.34
    fontWeight: 400
    letterSpacing: "0px"

rounded:
  sm: 4px
  md: 8px
  lg: 12px
  pill: 999px

spacing:
  xs: 4px
  sm: 8px
  md: 16px
  lg: 24px
  xl: 32px
  2xl: 48px
  3xl: 64px

---

## Overview

A clean, image-driven luxury fashion portal with restrained typography and a monochromatic palette.

*A high-end fashion magazine translated into a digital experience.*

## Colors

High-contrast monochrome relying on photography for color.

- **Background (`#FFFFFF`)** — uses `bg` token
- **Primary text (`#000000`)** — uses `ink` token
- **Secondary text (`#333333`)** — uses `ink-soft` token
- **Muted (`#767676`)** — uses `muted` token
- **Borders (`rgba(0, 0, 0, 0.1)`)** — uses `line` token

## Typography

- **Display:** transitional-serif
- **Body:** geometric-sans

- Typography is strictly uppercase for navigation and labels.
- Font weights are minimal, restricted to regular and bold.

## Layout

A grid-based layout anchored by full-bleed editorial photography.

*Rhythm:* Generous whitespace provides a refined, breathable layout.

## Elevation & Depth

- Borders: Minimal 1px borders are used primarily for buttons and interactive elements.

## Shapes

- `sm`: 4px
- `md`: 8px
- `lg`: 12px
- `pill`: 999px

## Components

- **button:** Minimalist rectangular buttons with solid black fill or simple black borders.
- **card:** Clean cards defined by sharp edges and expansive imagery.
- **chip:** N/A
- **input:** Clean text inputs with bottom borders only.
- **hero:** A full-viewport photographic hero with centered, uppercase text overlays.

## Do's and Don'ts

**Don't:**
- don't use bright or saturated accent colors — screenshot shows a strict monochromatic palette.
- don't use rounded corners on buttons — screenshot shows sharp, rectangular edges.
- don't use lowercase for primary navigation — screenshot shows all-caps text.
- don't use heavy drop shadows — screenshot shows completely flat surfaces.
- don't use busy backgrounds — screenshot shows clean white backgrounds or large photos.
- don't use playful or rounded typography — screenshot shows refined geometric and transitional fonts.

---

## System Prompt (paste into AI agent)

```
Bottega Veneta's design DNA is a masterclass in restrained luxury. The positioning is ultra-premium fashion, utilizing a stark monochromatic palette (#000000, #333333, #FFFFFF) to allow editorial photography to command attention. The typography combines a transitional-serif for the logo with a geometric-sans for all UI elements, maintaining a clean and authoritative presence. Critical don'ts include avoiding bright accent colors, avoiding rounded corners on UI components, and never using lowercase for primary navigation. The layout is spacious, grid-based, and intentionally minimal, ensuring the focus remains entirely on the product and brand imagery.
```