---
name: Cooper Hewitt
description: "This site is an excellent example of institutional editorial design, using bold typography and immersive imagery to convey authority and cultural significance."
version: alpha

colors:
  background: "#000000"
  primary: "#FFFFFF"
  tertiary: "#FF5700"
  neutral: "#797B79"
  line: "rgba(255,255,255,0.5)"

typography:
  display:
    fontFamily: grotesque-sans
    fontSize: 40px
    lineHeight: 1.0
    fontWeight: 500
    letterSpacing: "0px"
  body:
    fontFamily: grotesque-sans
    fontSize: 18px
    lineHeight: 1.3
    fontWeight: 400
    letterSpacing: "0px"

rounded:
  sm: 0px
  md: 0px
  lg: 0px
  pill: 999px

spacing:
  xs: 4px
  sm: 8px
  md: 16px
  lg: 24px
  xl: 32px
  2xl: 48px
  3xl: 64px

---

## Overview

A bold, institutional design museum site that uses heavy typography and immersive imagery to present exhibitions and programs.

*A prestigious design museum acting as a cultural anchor, using bold typography and immersive photography to showcase design excellence.*

## Colors

High-contrast institutional palette with a signature vibrant orange accent.

- **Background (`#000000`)** — uses `bg` token
- **Primary text (`#FFFFFF`)** — uses `ink` token
- **Accent (`#FF5700`)** — uses `accent` token
- **Muted (`#797B79`)** — uses `muted` token
- **Borders (`rgba(255,255,255,0.5)`)** — uses `line` token

## Typography

- **Display:** grotesque-sans
- **Body:** grotesque-sans

- All primary text is uppercase.
- Tight line-heights are used for headlines.

## Layout

Full-width photographic hero sections followed by multi-column grids.

*Rhythm:* Generous padding and margins within a rigid grid system.

## Elevation & Depth

- rgb(255, 255, 255) 5px 0px 0px 0px
- rgb(255, 255, 255) -5px 0px 0px 0px
- Borders: 1px solid rgba(255,255,255,0.5)

## Shapes

- `sm`: 0px
- `md`: 0px
- `lg`: 0px
- `pill`: 999px

## Components

- **button:** Bold uppercase text links, some with white text on colored backgrounds (purple, blue).
- **card:** Full-bleed photographic blocks with large, white-background text labels.
- **chip:** Small circular carousel indicators (orange/grey).
- **input:** Minimal search bar with text and icon.
- **hero:** Full-width cinematic image with a large, uppercase, white-background headline overlay.

## Do's and Don'ts

**Don't:**
- Don't use lowercase for primary navigation — the screenshot shows all-caps, bold text for menu items.
- Don't use a complex gradient background — the screenshot shows a solid black background for the header.
- Don't use a wide, open layout without heavy imagery — the screenshot shows full-width photographic heroes and tight grids.
- Don't use thin, delicate typography — the screenshot shows a heavy, bold grotesque-sans font for display text.
- Don't avoid white-background text overlays — the screenshot shows headlines placed directly over busy photos on white rectangles.
- Don't use a muted, monochrome-only palette — the screenshot shows a high-contrast black and white scheme with a vibrant orange accent.

---

## System Prompt (paste into AI agent)

```
Design a robust museum and cultural institution website with a strong editorial focus. The identity is bold, institutional, and authoritative, featuring a black-and-white core palette with a signature orange accent. Typography consists of bold, uppercase grotesque-sans categories for both display and body text, creating a high-impact visual hierarchy. Critical constraints: maintain all primary text in uppercase, use full-width immersive photographic heroes with white-background text overlays for maximum readability, and ensure a rigid grid-based layout that balances large imagery with clear navigation. The aesthetic should be sophisticated yet accessible, reflecting a world-class design museum.
```