---
name: Dae
description: "Worth including for its strong, cohesive visual identity that successfully blends warm, natural aesthetics with a clear e-commerce structure."
version: alpha

colors:
  background: "#FFFDF5"
  primary: "#BE6A14"
  secondary: "#6A6C77"
  tertiary: "#E92C5B"
  neutral: "#DDA69D"
  bg-soft: "#EDD6C4"
  line: "rgba(190,106,20,1)"

typography:
  display:
    fontFamily: didone-serif
    fontSize: 56px
    lineHeight: 1.1
    fontWeight: 400
    letterSpacing: "-0.5px"
  heading:
    fontFamily: geometric-sans
    fontSize: 24px
    lineHeight: 1.2
    fontWeight: 700
    letterSpacing: "1px"
  body:
    fontFamily: geometric-sans
    fontSize: 15px
    lineHeight: 1.33
    fontWeight: 400
    letterSpacing: "0.4px"

rounded:
  sm: 3px
  md: 10px
  lg: 0px
  pill: 999px

spacing:
  xs: 4px
  sm: 8px
  md: 16px
  lg: 24px
  xl: 32px
  2xl: 48px
  3xl: 64px

---

## Overview

Warm, desert-inspired haircare that is playful and inviting.

*A sunny desert road trip with your best hair products*

## Colors

Earthy desert warmth anchored by a creamy base and punctuated by energetic pink accents.

- **Background (`#FFFDF5`)** — uses `bg` token
- **Primary text (`#BE6A14`)** — uses `ink` token
- **Secondary text (`#6A6C77`)** — uses `ink-soft` token
- **Accent (`#E92C5B`)** — uses `accent` token
- **Muted (`#DDA69D`)** — uses `muted` token
- **Borders (`rgba(190,106,20,1)`)** — uses `line` token

## Typography

- **Display:** didone-serif
- **Body:** geometric-sans
- **Mono:** mono-sans

- Use all-caps for secondary calls to action and promotional badges.
- Use uppercase monospaced text for the scrolling brand values marquee.

## Layout

Full-width hero followed by a descriptive left column with a horizontal product grid on the right.

*Rhythm:* Generous padding within sections and clear vertical spacing between content blocks.

## Elevation & Depth

- none
- Borders: 1px solid accent brown for buttons and marquee dividers.

## Shapes

- `sm`: 3px
- `md`: 10px
- `lg`: 0px
- `pill`: 999px

## Components

- **button:** Pill-shaped with thin solid borders and uppercase text.
- **card:** Image-centric with subtle rounded corners and absolute-positioned badges.
- **chip:** Absolute 'NEW!' badges in solid pink.
- **input:** Minimal, likely thin-bordered or borderless.
- **hero:** Large cinematic photograph with text and a call-to-action button overlaid on the left.

## Do's and Don'ts

**Don't:**
- Don't use stark, clinical white backgrounds — screenshot shows warm cream (#FFFDF5) instead.
- Don't use neon or purely digital accent colors — screenshot uses natural warm pinks (#DDA69D, #E92C5B).
- Don't use harsh, boxy buttons — screenshot uses rounded, pill-shaped buttons with thin borders.
- Don't use dense, text-heavy layouts — screenshot relies heavily on generous whitespace and photography.
- Don't use modern, minimalist sans-serifs for hero text — screenshot uses a prominent didone-serif for product names.
- Don't use rigid, hard-edged grid containers — screenshot uses softer, more organic grid alignments.

---

## System Prompt (paste into AI agent)

```
This is a warm, consumer-facing haircare brand site. It uses a desert-inspired palette of creams (#FFFDF5), tans (#EDD6C4), and earthy browns (#BE6A14), with energetic pink accents (#E92C5B) for promotional elements. Typography mixes elegant didone-serif displays with clean geometric-sans body text. Key critical dons: Never use stark white backgrounds, avoid neon colors, and do not use harsh boxy UI components. The layout is generous and image-heavy, relying on cinematic photography.
```