---
name: Dazed
description: "This site is worth including as a prime example of high-end editorial web design, where a minimalist UI and bold typography are used to elevate visual storytelling and fashion photography."
version: alpha

colors:
  background: "#FFFFFF"
  primary: "#000000"
  secondary: "#333333"
  neutral: "#666666"
  bg-soft: "#F5F5F5"
  bg-quiet: "#EAEAEA"
  muted-soft: "#999999"
  line: "rgba(0,0,0,0.1)"

typography:
  display:
    fontFamily: condensed-grotesque
    fontSize: 72px
    lineHeight: 1.0
    fontWeight: 900
    letterSpacing: "-2px"
  headline:
    fontFamily: humanist-sans
    fontSize: 40px
    lineHeight: 1.1
    fontWeight: 700
    letterSpacing: "-1px"
  title:
    fontFamily: humanist-sans
    fontSize: 28px
    lineHeight: 1.2
    fontWeight: 700
    letterSpacing: "0px"
  body:
    fontFamily: humanist-sans
    fontSize: 16px
    lineHeight: 1.5
    fontWeight: 400
    letterSpacing: "0px"
  caption:
    fontFamily: humanist-sans
    fontSize: 12px
    lineHeight: 1.4
    fontWeight: 400
    letterSpacing: "0.8px"

rounded:
  sm: 0px
  md: 0px
  lg: 0px
  pill: 0px

spacing:
  xs: 4px
  sm: 8px
  md: 16px
  lg: 24px
  xl: 32px
  2xl: 48px
  3xl: 64px

---

## Overview

A premium fashion and culture editorial platform featuring bold typography and high-impact photography.

*A high-end digital magazine that merges fashion photography with avant-garde cultural commentary.*

## Colors

Monochromatic base with high-contrast black and white to let photography dominate.

- **Background (`#FFFFFF`)** — uses `bg` token
- **Primary text (`#000000`)** — uses `ink` token
- **Secondary text (`#333333`)** — uses `ink-soft` token
- **Muted (`#666666`)** — uses `muted` token
- **Borders (`rgba(0,0,0,0.1)`)** — uses `line` token

## Typography

- **Display:** condensed-grotesque
- **Body:** humanist-sans

- Headlines use a heavy, condensed grotesque typeface for maximum impact.
- Body copy uses a clean humanist sans-serif for optimal readability.
- Text transform is frequently applied to uppercase for navigation and labels.
- Letter spacing is tightened on large display type to create a more cohesive block.

## Layout

A clean, grid-based layout that prioritizes large, full-bleed imagery and bold typographic headers to separate content sections.

*Rhythm:* The layout relies on a strong vertical rhythm defined by generous white space between sections.

## Elevation & Depth

- 0px 1px 1px 0px rgba(0,0,0,0.1)
- Borders: Borders are minimal and sharp, typically 1px solid black, appearing primarily in UI elements like buttons or thin separators.

## Shapes

- `sm`: 0px
- `md`: 0px
- `lg`: 0px
- `pill`: 0px

## Components

- **button:** Minimalist rectangular buttons with sharp corners, often featuring a thin black border and uppercase text.
- **card:** Image-heavy cards with text overlays or underlays, characterized by zero border radius and a focus on the visual subject.
- **chip:** Simple uppercase text labels used for categorization, without heavy background styling.
- **input:** Clean, borderless inputs that rely on a simple bottom border or subtle underline for focus states.
- **hero:** A massive, full-width visual container that merges high-fashion photography with oversized, overlaid typography.

## Do's and Don'ts

**Don't:**
- Don't use rounded corners — the screenshot shows sharp, zero-radius edges on all elements.
- Don't use bright, multi-colored gradients — the screenshot shows a monochromatic black-and-white base.
- Don't use playful, informal typefaces — the screenshot shows a heavy, condensed grotesque for impact.
- Don't clutter the interface with many borders — the screenshot shows a clean, borderless design with minimal separation.
- Don't use soft, friendly shadows — the screenshot shows almost no shadows, relying on high contrast instead.
- Don't use excessive padding — the screenshot shows tightly packed, high-density layouts in some sections.

---

## System Prompt (paste into AI agent)

```
Dazed is a premium digital editorial platform for fashion and contemporary culture. It features a stark, monochromatic color palette dominated by black (#000000) and white (#FFFFFF), allowing bold photography to take center stage. The typography is defined by heavy, condensed grotesque headlines and a clean humanist sans-serif for body copy. Key design rules include using zero border-radius for all elements, maintaining high contrast, and utilizing massive full-bleed imagery. Never use bright colors, rounded corners, or playful, informal typography. The overall aesthetic is avant-garde, sophisticated, and intentionally minimalist to highlight the featured content.
```