---
name: Design Museum
description: "This site is an excellent reference for institutional design that balances bold typography with immersive photography."
version: alpha

colors:
  background: "#FFFFFF"
  primary: "#000000"
  tertiary: "#E8E316"
  neutral: "#000000"
  line: "rgba(0,0,0,0.1)"

typography:
  display:
    fontFamily: geometric-sans
    fontSize: 50px
    lineHeight: 1.1
    fontWeight: 700
    letterSpacing: "-2px"
  heading:
    fontFamily: grotesque-sans
    fontSize: 30px
    lineHeight: 1.2
    fontWeight: 700
    letterSpacing: "-1px"
  body:
    fontFamily: grotesque-sans
    fontSize: 15px
    lineHeight: 1.6
    fontWeight: 400
    letterSpacing: "0.1px"
  small:
    fontFamily: grotesque-sans
    fontSize: 12px
    lineHeight: 1.6
    fontWeight: 500
    letterSpacing: "0.2px"

rounded:
  sm: 0px
  md: 4px
  lg: 0px
  pill: 999px

spacing:
  xs: 4px
  sm: 8px
  md: 16px
  lg: 24px
  xl: 32px
  2xl: 48px
  3xl: 64px

---

## Overview

A sophisticated cultural institution site that prioritizes photographic impact and bold typographic identity.

*A bold, architectural gallery entrance translated into a digital interface.*

## Colors

High-contrast monochrome with architectural yellow accents and immersive photography.

- **Background (`#FFFFFF`)** — uses `bg` token
- **Primary text (`#000000`)** — uses `ink` token
- **Accent (`#E8E316`)** — uses `accent` token
- **Muted (`#000000`)** — uses `muted` token
- **Borders (`rgba(0,0,0,0.1)`)** — uses `line` token

## Typography

- **Display:** geometric-sans
- **Body:** grotesque-sans

- Use tight letter-spacing for large display type to create architectural tension.
- Prioritize uppercase styling for navigation and action labels.
- Maintain high contrast between display and body weights for clear hierarchy.

## Layout

Full-width photographic hero with centered content and a grid-based informational layout.

*Rhythm:* 4px base grid with generous whitespace between major content blocks to allow photography to breathe.

## Elevation & Depth

- 0px 32px 68px 0px rgba(0,0,0,0.3)
- Borders: 1px solid black for UI elements, 2px solid for active states.

## Shapes

- `sm`: 0px
- `md`: 4px
- `lg`: 0px
- `pill`: 999px

## Components

- **button:** High-contrast solid blocks (black/white/yellow) with sharp corners and uppercase text.
- **card:** Clean containers defined by sharp borders or minimal padding.
- **chip:** Simple text-based tags with optional borders.
- **input:** Minimal form elements with clean borders and standard padding.
- **hero:** Large-format photographic background with bold typographic overlay.

## Do's and Don'ts

**Don't:**
- Don't use rounded corners on primary buttons — screenshot shows sharp, rectangular button shapes.
- Don't use low-contrast colors for text — screenshot shows high-contrast black text on white or yellow backgrounds.
- Don't use decorative or serif fonts — screenshot shows geometric and grotesque sans-serif families.
- Don't use soft, pastel accent colors — screenshot shows a bold, high-chroma yellow accent.
- Don't use centered navigation for all elements — screenshot shows left-aligned text with a centered hamburger menu.
- Don't use generous border-radius on cards — screenshot shows sharp corners or very minimal rounding.

---

## System Prompt (paste into AI agent)

```
This is a sophisticated cultural institution website for the Design Museum in London. It uses a high-contrast monochrome palette (black #000000, white #FFFFFF) with a bold architectural yellow (#E8E316) as the primary accent. Typography is strictly geometric and grotesque sans-serif, likely from the DIN Pro family, with tight letter-spacing on large headlines and a clear hierarchy from 50px down to 12px. Layout is grid-based and generous with whitespace, prioritizing large-format photography and bold text overlays. Critical dons: never use rounded corners on primary buttons, never use low-contrast text, and never use decorative or serif fonts. The overall feel is institutional, authoritative, and architecturally precise.
```