---
name: Ferm Living
description: "The site effectively uses high-quality editorial photography and generous whitespace to elevate a standard e-commerce experience into a sophisticated lifestyle brand."
version: alpha

colors:
  background: "#FFFEFA"
  primary: "#383838"
  secondary: "#545454"
  neutral: "#444444"
  bg-soft: "#F7F5EF"
  muted-soft: "#6A5A4B"
  line: "rgba(56, 56, 56, 1)"

typography:
  display:
    fontFamily: transitional-serif
    fontSize: 56px
    lineHeight: 1.0
    fontWeight: 400
    letterSpacing: "0px"
  heading:
    fontFamily: geometric-sans
    fontSize: 32px
    lineHeight: 1.2
    fontWeight: 400
    letterSpacing: "0px"
  body:
    fontFamily: geometric-sans
    fontSize: 16px
    lineHeight: 1.5
    fontWeight: 400
    letterSpacing: "0px"
  small:
    fontFamily: geometric-sans
    fontSize: 13px
    lineHeight: 1.4
    fontWeight: 400
    letterSpacing: "0px"

rounded:
  sm: 4px
  md: 8px
  lg: 12px
  pill: 999px

spacing:
  xs: 4px
  sm: 8px
  md: 16px
  lg: 24px
  xl: 32px
  2xl: 48px
  3xl: 64px

---

## Overview

A premium home goods and furniture retailer focusing on curated, lifestyle-driven editorial layouts.

*A quiet gallery for living objects*

## Colors

A restrained palette of warm off-whites and deep charcoals, relying on high-quality photography for visual richness and contrast.

- **Background (`#FFFEFA`)** — uses `bg` token
- **Primary text (`#383838`)** — uses `ink` token
- **Secondary text (`#545454`)** — uses `ink-soft` token
- **Muted (`#444444`)** — uses `muted` token
- **Borders (`rgba(56, 56, 56, 1)`)** — uses `line` token

## Typography

- **Display:** transitional-serif
- **Body:** geometric-sans

- Use a high-contrast transitional serif for large display headlines
- Use a clean geometric sans-serif for body copy and UI elements
- Maintain a generous line-height for readability in long-form text

## Layout

Full-width photographic hero blocks interspersed with clean, wide-margin product grids.

*Rhythm:* Generous and spacious, relying heavily on the 24px base unit for alignment.

## Elevation & Depth

- 0px 30px 70px 0px rgba(0, 0, 0, 0.3)
- Borders: 1px solid rgb(56, 56, 56) for buttons, very minimal overall use of borders

## Shapes

- `sm`: 4px
- `md`: 8px
- `lg`: 12px
- `pill`: 999px

## Components

- **button:** Rectangular with 1px borders, uppercase text, minimal padding.
- **card:** Minimalist product cards with top-aligned imagery, light background, and no borders.
- **input:** Clean rectangular fields with 1px borders and rounded corners.
- **hero:** Full-bleed, high-quality lifestyle photography with large serif overlay text.

## Do's and Don'ts

**Don't:**
- Don't use a bright neon accent — screenshot shows a muted, earthy palette instead.
- Don't use heavy drop shadows on UI elements — screenshot shows only deep, large blur shadows on modals.
- Don't use a complex gradient background — screenshot shows solid, warm off-white tones instead.
- Don't use a playful or rounded sans-serif — screenshot shows clean geometric sans and high-contrast serifs.
- Don't use a dense, cluttered grid — screenshot shows generous whitespace and large photographic blocks.
- Don't use bold or italicized display text — screenshot shows clean, regular-weight typography.

---

## System Prompt (paste into AI agent)

```
Ferm Living is a premium home goods and furniture e-commerce site that blends editorial photography with a minimalist Scandinavian aesthetic. The core palette relies on warm off-white backgrounds (#FFFEFA, #F7F5EF) contrasted against deep charcoal text (#383838). Typography pairs a sophisticated transitional serif for high-impact display headlines with a clean, geometric sans-serif for body copy and UI elements. Critical design constraints: never use bright, high-chroma accent colors; avoid heavy drop shadows on standard UI components; and maintain generous whitespace. Layouts are built on wide-margin grids with full-bleed lifestyle photography to drive emotional connection, requiring a restrained and elegant visual system.
```