---
name: Format
description: "The site effectively uses high-contrast typography and a bold color palette to appeal to creative professionals."
version: alpha

colors:
  background: "#171223"
  primary: "#FFFFFF"
  secondary: "#404040"
  tertiary: "#E9EE64"
  neutral: "#532C8A"
  bg-soft: "#262134"
  bg-quiet: "#262134"
  muted-soft: "#905ED1"
  line: "rgba(255,255,255,0.1)"

typography:
  display:
    fontFamily: grotesque-sans
    fontSize: 72px
    lineHeight: 1.1
    fontWeight: 700
    letterSpacing: "-1px"
  h2:
    fontFamily: humanist-sans
    fontSize: 32px
    lineHeight: 1.2
    fontWeight: 500
    letterSpacing: "-0.5px"
  body:
    fontFamily: humanist-sans
    fontSize: 16px
    lineHeight: 1.5
    fontWeight: 400
    letterSpacing: "0px"

rounded:
  sm: 4px
  md: 8px
  lg: 48px
  pill: 999px

spacing:
  xs: 4px
  sm: 8px
  md: 16px
  lg: 24px
  xl: 32px
  2xl: 48px
  3xl: 64px

---

## Overview

A premium portfolio builder for artists and creative businesses.

*A sleek, high-end gallery entrance for digital creatives.*

## Colors

Deep purple-black base contrasted with high-chroma neon yellow and medium chroma purple.

- **Background (`#171223`)** — uses `bg` token
- **Primary text (`#FFFFFF`)** — uses `ink` token
- **Secondary text (`#404040`)** — uses `ink-soft` token
- **Accent (`#E9EE64`)** — uses `accent` token
- **Muted (`#532C8A`)** — uses `muted` token
- **Borders (`rgba(255,255,255,0.1)`)** — uses `line` token

## Typography

- **Display:** grotesque-sans
- **Body:** humanist-sans

## Layout

Standard split hero with text on left, mockup on right. Grid-based feature sections below.

*Rhythm:* Standard 4px grid with larger jumps for section padding.

## Elevation & Depth

- rgba(0, 0, 0, 0.3) 0px 20px 40px 0px
- rgba(0, 0, 0, 0.3) 0px 32px 68px 0px
- Borders: 1px solid rgba(255,255,255,0.1)

## Shapes

- `sm`: 4px
- `md`: 8px
- `lg`: 48px
- `pill`: 999px

## Components

- **button:** High-chroma yellow pill-shaped buttons with dark text, or dark text-only links.
- **card:** Feature cards with subtle background and large display typography.
- **input:** Clean text inputs with minimal borders.
- **hero:** Full-width dark hero with large typography, purple accent, and a tilted portfolio mockup.

## Do's and Don'ts

**Don't:**
- don't use a light background — screenshot shows a deep purple-black (#171223) base.
- don't use serif fonts for headings — screenshot shows a clean grotesque-sans.
- don't use low-chroma accents — screenshot shows high-chroma yellow (#E9EE64) and purple (#905ED1).
- don't use sharp corners on primary buttons — screenshot shows a pill-shaped border-radius (48px+).
- don't use small hero text — screenshot shows large 72px display typography.
- don't use busy grid layouts for features — screenshot shows generous whitespace and focused columns.

---

## System Prompt (paste into AI agent)

```
Format.com is a premium portfolio builder targeting creative professionals, specifically artists. It uses a dark, sophisticated color palette with a deep purple-black (#171223) background, accented by high-chroma neon yellow (#E9EE64) for calls to action and medium chroma purple (#905ED1) for highlights. The typography is clean and modern, featuring grotesque-sans for displays and humanist-sans for body text. Critical design rules: never use a light background, avoid low-chroma accents, and ensure all primary buttons are pill-shaped with high contrast. The layout is spacious and focused, emphasizing large, bold headlines and high-quality portfolio mockups to inspire creativity and professionalism.
```