---
name: Fritz Hansen
description: "A benchmark for high-end product sites, showing how restraint and typography can create a luxurious digital presence."
version: alpha

colors:
  background: "#FFFFFF"
  primary: "#000000"
  secondary: "#333333"
  tertiary: "#D6E1B9"
  neutral: "#C6C6C6"
  bg-soft: "#EFEEEB"
  line: "rgba(0,0,0,1)"

typography:
  display:
    fontFamily: grotesque-sans
    fontSize: 34px
    lineHeight: 1.0
    fontWeight: 500
    letterSpacing: "-0.5px"
  body:
    fontFamily: grotesque-sans
    fontSize: 14px
    lineHeight: 1.57
    fontWeight: 400
    letterSpacing: "0"
  caption:
    fontFamily: grotesque-sans
    fontSize: 11px
    lineHeight: 1.43
    fontWeight: 400
    letterSpacing: "0"

rounded:
  sm: 0px
  md: 0px
  lg: 0px
  pill: 0px

spacing:
  xs: 4px
  sm: 8px
  md: 16px
  lg: 24px
  xl: 32px
  2xl: 48px
  3xl: 64px

---

## Overview

A premium, minimalist showcase for high-end furniture and design events.

*A refined Scandinavian design gallery.*

## Colors

Strict monochrome with a single muted pastel accent.

- **Background (`#FFFFFF`)** — uses `bg` token
- **Primary text (`#000000`)** — uses `ink` token
- **Secondary text (`#333333`)** — uses `ink-soft` token
- **Accent (`#D6E1B9`)** — uses `accent` token
- **Muted (`#C6C6C6`)** — uses `muted` token
- **Borders (`rgba(0,0,0,1)`)** — uses `line` token

## Typography

- **Display:** grotesque-sans
- **Body:** grotesque-sans

- Uppercase text used for navigation and some labels.
- Tight tracking on display sizes.
- Clean, highly legible sans-serif throughout.

## Layout

Asymmetric grids with high-quality photography.

*Rhythm:* Generous vertical padding with tight line-heights for headlines.

## Elevation & Depth

- Borders: 1px solid #000000 used for structural separation.

## Shapes

- `sm`: 0px
- `md`: 0px
- `lg`: 0px
- `pill`: 0px

## Components

- **button:** Solid black or light green background with sharp corners.
- **card:** Image-heavy with thin bottom borders.
- **chip:** Minimal, text-based selections.
- **input:** Underline or thin border style with minimal chrome.
- **hero:** Large-format imagery with bold text overlays.

## Do's and Don'ts

**Don't:**
- Don't use rounded corners — screenshot shows perfectly sharp edges.
- Don't use drop shadows — screenshot shows flat, border-separated surfaces.
- Don't use a vibrant primary color — screenshot shows a muted green and strict monochrome.
- Don't use a serif font — screenshot shows a clean, geometric sans-serif.
- Don't use decorative icons — screenshot shows minimal, functional UI elements.
- Don't clutter the layout — screenshot shows vast amounts of whitespace.

---

## System Prompt (paste into AI agent)

```
This design represents Fritz Hansen, a premium Scandinavian furniture brand. The identity is minimalist and sophisticated, relying on a monochrome palette (#000000 ink on #FFFFFF background) with a single muted pastel accent (#D6E1B9) for language selectors. Typography is a clean grotesque-sans, used with tight tracking for headlines and generous spacing for body text. The layout is spacious, emphasizing large-scale photography. Critical donts: never use rounded corners, avoid drop shadows, and don't introduce vibrant, high-saturation colors.
```