---
name: Gymshark
description: "An excellent example of a product-focused e-commerce site that uses restraint in UI design to elevate the product photography."
version: alpha

colors:
  background: "#FFFFFF"
  primary: "#000000"
  secondary: "#444444"
  neutral: "#6E6E6E"
  bg-soft: "#F5F5F5"
  bg-quiet: "#E7E7E7"
  muted-soft: "#53565A"
  line: "rgba(0, 0, 0, 0.1)"

typography:
  display:
    fontFamily: condensed-sans
    fontSize: 56px
    lineHeight: 1.0
    fontWeight: 700
    letterSpacing: "-0.5px"
  body:
    fontFamily: humanist-sans
    fontSize: 16px
    lineHeight: 1.3
    fontWeight: 400
    letterSpacing: "0px"
  label:
    fontFamily: humanist-sans
    fontSize: 14px
    lineHeight: 1.4
    fontWeight: 500
    letterSpacing: "0.5px"

rounded:
  sm: 4px
  md: 8px
  lg: 12px
  pill: 999px

spacing:
  xs: 4px
  sm: 8px
  md: 16px
  lg: 24px
  xl: 32px
  2xl: 48px
  3xl: 64px

---

## Overview

Premium athletic wear with bold typography and cinematic photography

*A premium fitness apparel brand with an industrial, gym-focused aesthetic*

## Colors

Monochromatic core with photographic vibrancy providing the primary visual interest

- **Background (`#FFFFFF`)** — uses `bg` token
- **Primary text (`#000000`)** — uses `ink` token
- **Secondary text (`#444444`)** — uses `ink-soft` token
- **Muted (`#6E6E6E`)** — uses `muted` token
- **Borders (`rgba(0, 0, 0, 0.1)`)** — uses `line` token

## Typography

- **Display:** condensed-sans
- **Body:** humanist-sans

- Uppercase text is used exclusively for display headers and category navigation
- Body text maintains a neutral, highly legible weight for product descriptions

## Layout

Full-width photographic heroes followed by structured multi-column product grids

*Rhythm:* 8px base grid with generous whitespace around major UI components

## Elevation & Depth

- rgba(0, 0, 0, 0.1) 0px 4px 15px 0px
- Borders: Minimal, using hairline 1px borders primarily for interactive element definition

## Shapes

- `sm`: 4px
- `md`: 8px
- `lg`: 12px
- `pill`: 999px

## Components

- **button:** Underlined text links for primary actions, pill-shaped buttons for secondary actions
- **card:** Minimal image-focused cards with no visible borders or shadows, featuring floating circular utility icons
- **chip:** Simple uppercase text labels for activity categories
- **input:** Minimal underline-style inputs for search and filtering
- **hero:** Full-bleed cinematic photography with bottom-left text overlays and call-to-action links

## Do's and Don'ts

**Don't:**
- don't use decorative serif fonts — screenshot shows a condensed sans-serif for headlines
- don't rely on solid color backgrounds for sections — screenshot shows photographic imagery as the primary visual element
- don't use heavy shadows or 3D effects — screenshot shows flat, minimalist component design
- don't center-align hero text — screenshot shows left-aligned text overlays
- don't use multi-colored accent buttons — screenshot shows simple white underlined text links for CTAs
- don't use rounded square cards with borders — screenshot shows borderless, image-focused layouts

---

## System Prompt (paste into AI agent)

```
Gymshark is a premium athletic apparel brand. The design DNA is defined by cinematic, high-contrast photography and bold, condensed sans-serif typography. The color palette is strictly monochromatic, relying on pure black and white with the vibrancy of the photography providing all visual interest. Key colors are #000000, #FFFFFF, and neutral greys like #444444. The typography uses a condensed sans for display and a humanist sans for body text. Critical constraints: do not use decorative serifs, do not use heavy shadows, and do not use colorful accent buttons. The layout is wide and editorial, prioritizing the imagery over UI chrome.
```