---
name: Ideogram
description: "This site is a masterclass in applying editorial design principles to a modern tech product, creating a sophisticated and trustworthy brand identity."
version: alpha

colors:
  background: "#FFF9F4"
  primary: "#232425"
  secondary: "rgba(35,36,37,0.72)"
  tertiary: "#BD9FFF"
  neutral: "rgba(35,36,37,0.72)"
  bg-soft: "#EDE7E0"
  muted-soft: "rgba(255,249,244,0.72)"
  line: "rgba(35,36,37,1.0)"

typography:
  display:
    fontFamily: didone-serif
    fontSize: 74px
    lineHeight: 1.0
    fontWeight: 400
    letterSpacing: "-5.18px"
  h1:
    fontFamily: humanist-sans
    fontSize: 48px
    lineHeight: 1.1
    fontWeight: 400
    letterSpacing: "-3.08px"
  body:
    fontFamily: humanist-sans
    fontSize: 16px
    lineHeight: 1.5
    fontWeight: 400
    letterSpacing: "0px"
  caption:
    fontFamily: humanist-sans
    fontSize: 11px
    lineHeight: 1.2
    fontWeight: 500
    letterSpacing: "0.11px"

rounded:
  sm: 4px
  md: 8px
  lg: 19px
  pill: 999px

spacing:
  xs: 4px
  sm: 8px
  md: 16px
  lg: 24px
  xl: 32px
  2xl: 48px
  3xl: 64px

---

## Overview

A premium AI image generation platform with a refined, editorial aesthetic.

*A high-end design studio merged with a modern tech startup.*

## Colors

High-contrast editorial palette with a warm, off-white base and a vibrant lavender accent for interactive elements.

- **Background (`#FFF9F4`)** — uses `bg` token
- **Primary text (`#232425`)** — uses `ink` token
- **Secondary text (`rgba(35,36,37,0.72)`)** — uses `ink-soft` token
- **Accent (`#BD9FFF`)** — uses `accent` token
- **Muted (`rgba(35,36,37,0.72)`)** — uses `muted` token
- **Borders (`rgba(35,36,37,1.0)`)** — uses `line` token

## Typography

- **Display:** didone-serif
- **Body:** humanist-sans
- **Mono:** monospace

- Display type is a high-contrast serif with tight tracking.
- Body text uses a clean humanist sans-serif.
- Small text uses uppercase tracking for labels and navigation.

## Layout

A single-column editorial layout that expands into a multi-column grid for feature showcases.

*Rhythm:* Vertical rhythm is established through generous padding, typically 80px on major section blocks.

## Elevation & Depth

- rgba(35, 36, 37, 0.08) 0px 1px 2px 0px
- Borders: 1px solid #232425

## Shapes

- `sm`: 4px
- `md`: 8px
- `lg`: 19px
- `pill`: 999px

## Components

- **button:** Pill-shaped buttons with high-contrast fills (black/white/lavender) and generous padding.
- **card:** Feature cards with clean typography, sometimes accompanied by large imagery.
- **chip:** Small, uppercase text labels for categorization.
- **input:** Clean, bordered input fields.
- **hero:** Massive serif typography paired with a full-width image or carousel.

## Do's and Don'ts

**Don't:**
- Don't use a bright white (#FFFFFF) for the primary background — the screenshot shows a warm off-white (#FFF9F4) instead.
- Don't use generic sans-serif for headlines — the screenshot shows a high-contrast serif font.
- Don't use a standard blue for accents — the screenshot shows a distinct lavender (#BD9FFF) for interactive elements.
- Don't use sharp, square corners on buttons — the screenshot shows fully rounded, pill-shaped buttons.
- Don't use heavy, blocky shadows — the screenshot shows very subtle, almost invisible box-shadows.
- Don't use a dense, cramped layout — the screenshot shows generous whitespace and padding around content blocks.

---

## System Prompt (paste into AI agent)

```
A premium AI image generation platform with a refined, editorial aesthetic. The design relies on a high-contrast palette featuring a warm off-white (#FFF9F4) background, dark ink (#232425), and a vibrant lavender accent (#BD9FFF). Typography pairs a high-contrast didone-serif for headlines with a clean humanist-sans for body text. Critical don'ts: avoid pure white backgrounds, avoid generic sans-serif headlines, and avoid square corners on buttons. The layout is spacious and editorial, prioritizing clarity and visual impact.
```