---
name: Iveeapp
description: "The site effectively balances a clinical medical feel with a premium lifestyle brand through its thoughtful color and typography choices."
version: alpha

colors:
  background: "#C4E3FA"
  primary: "#0C4170"
  tertiary: "#FC6B42"
  neutral: "#0C4170"
  bg-soft: "#F5F9FD"
  bg-quiet: "#FAF4E6"
  muted-soft: "rgba(12,65,112,0.2)"
  line: "rgba(12,65,112,0.2)"

typography:
  display:
    fontFamily: transitional-serif
    fontSize: 52px
    lineHeight: 1.2
    fontWeight: 400
    letterSpacing: "-1px"
  body:
    fontFamily: humanist-sans
    fontSize: 14px
    lineHeight: 1.4
    fontWeight: 400
    letterSpacing: "0.28px"
  label:
    fontFamily: humanist-sans
    fontSize: 12px
    lineHeight: 1.4
    fontWeight: 500
    letterSpacing: "0.96px"

rounded:
  sm: 4px
  md: 10px
  lg: 20px
  pill: 40px

spacing:
  xs: 4px
  sm: 8px
  md: 16px
  lg: 24px
  xl: 32px
  2xl: 48px
  3xl: 64px

---

## Overview

Premium at-home and clinic-based IV therapy and wellness services.

*A boutique medical clinic meets a lifestyle brand*

## Colors

Clinical trust anchored by a soothing sky blue, punctuated by a warm coral action color.

- **Background (`#C4E3FA`)** — uses `bg` token
- **Primary text (`#0C4170`)** — uses `ink` token
- **Accent (`#FC6B42`)** — uses `accent` token
- **Muted (`#0C4170`)** — uses `muted` token
- **Borders (`rgba(12,65,112,0.2)`)** — uses `line` token

## Typography

- **Display:** transitional-serif
- **Body:** humanist-sans

- Use transitional-serif for all major headlines and pricing
- Use humanist-sans for UI labels and navigation
- Apply generous letter-spacing to uppercase labels
- Maintain a clean, airy typographic rhythm

## Layout

Standard full-width hero with centered modal overlay

*Rhythm:* Open spacing to emphasize a premium, unhurried feel

## Elevation & Depth

- 0px 0px 30px 0px rgba(0,0,0,0)
- Borders: Subtle 1px borders using primary ink color or transparent ink

## Shapes

- `sm`: 4px
- `md`: 10px
- `lg`: 20px
- `pill`: 40px

## Components

- **button:** Pill-shaped CTA buttons using accent or outline styles
- **card:** Clean cards with generous padding and subtle borders
- **chip:** Small rounded badges for pricing or location details
- **input:** Clean inputs with clear focus states and required markers
- **hero:** Full-width photographic hero with high-quality lifestyle imagery

## Do's and Don'ts

**Don't:**
- Don't use neon or harsh colors — screenshot shows a calming palette of sky blue and coral
- Don't use heavy geometric sans-serifs — screenshot shows a softer humanist-sans and transitional-serif pairing
- Don't use dark backgrounds as the primary theme — screenshot is dominated by light blue and white
- Don't use sharp, blocky UI elements — screenshot features rounded corners and pill-shaped buttons
- Don't clutter the interface with too many colors — screenshot primarily uses a two-tone blue and coral scheme
- Don't use small, cramped typography — screenshot displays generous letter-spacing and clear hierarchy

---

## System Prompt (paste into AI agent)

```
This is a premium healthcare and wellness service website. The design DNA centers around a calming, clinical yet approachable aesthetic using a primary sky-blue background (#C4E3FA) and a vibrant coral accent (#FC6B42) for calls to action. The typography pairs a classic transitional-serif for impactful headlines with a clean humanist-sans-serif for UI elements and body text, creating a sophisticated and trustworthy feel. Critical design constraints: avoid overly dark or clinical color palettes; do not use harsh geometric typography; ensure all interactive elements use rounded corners and pill shapes to maintain a friendly, premium atmosphere. The layout should remain airy with generous white space to reflect the high-end nature of the services offered.
```