---
name: Khaite
description: "A masterclass in restrained luxury e-commerce design where photography does all the heavy lifting while the interface disappears."
version: alpha

colors:
  background: "#FFFFFF"
  primary: "#000000"
  secondary: "#222222"
  neutral: "#000000"
  bg-quiet: "#F8F8F8"
  muted-soft: "rgba(0,0,0,0.5)"
  line: "rgba(0,0,0,0.15)"

typography:
  display:
    fontFamily: didone-serif
    fontSize: 56px
    lineHeight: 1.0
    fontWeight: 400
    letterSpacing: "0px"
  heading:
    fontFamily: grotesque-sans
    fontSize: 12px
    lineHeight: 1.6
    fontWeight: 400
    letterSpacing: "0.5px"
  body:
    fontFamily: grotesque-sans
    fontSize: 12px
    lineHeight: 1.6
    fontWeight: 400
    letterSpacing: "0.5px"

rounded:
  sm: 0px
  md: 0px
  lg: 0px
  pill: 999px

spacing:
  xs: 4px
  sm: 8px
  md: 16px
  lg: 24px
  xl: 32px
  2xl: 48px
  3xl: 64px

---

## Overview

A luxury fashion e-commerce experience blending editorial photography with refined typography and ample whitespace.

*A high-end fashion boutique with editorial photography and refined typography.*

## Colors

Strict achromatic palette dominated by pure black and white, allowing high-quality photography to carry all visual interest and brand personality.

- **Background (`#FFFFFF`)** — uses `bg` token
- **Primary text (`#000000`)** — uses `ink` token
- **Secondary text (`#222222`)** — uses `ink-soft` token
- **Muted (`#000000`)** — uses `muted` token
- **Borders (`rgba(0,0,0,0.15)`)** — uses `line` token

## Typography

- **Display:** didone-serif
- **Body:** grotesque-sans

- The brand logo 'KHAITE' uses a high-contrast didone serif (ITC Galliard) at large sizes.
- All navigation and UI text uses a clean, light grotesque sans-serif (Fakt Pro) at 12px.
- Text is frequently uppercase with generous tracking for a refined, editorial feel.
- Weight stays strictly at 350-400, avoiding bold except for very rare emphasis.

## Layout

Full-bleed hero imagery followed by a clean, centered grid layout with ample negative space between elements.

*Rhythm:* Strict 4px base grid with generous whitespace and breathing room, especially around photographic elements.

## Elevation & Depth

- Borders: Minimal, used only for subtle underlines on interactive text elements like 'Shop Now'.

## Shapes

- `sm`: 0px
- `md`: 0px
- `lg`: 0px
- `pill`: 999px

## Components

- **button:** Minimal text links with subtle underlines or borders; no solid filled buttons are visible.
- **card:** Clean, unadorned product presentation with imagery and small uppercase text labels.
- **hero:** Full-viewport photographic hero with overlaid serif headline and subtle text link call-to-action.

## Do's and Don'ts

**Don't:**
- Don't use bold, heavy typography — screenshot shows light font weights (350-400) throughout
- Don't add decorative shadows or glows — screenshot shows completely flat, clean surfaces
- Don't use colorful buttons or badges — screenshot shows only subtle text links with underlines
- Don't clutter the layout with multiple competing elements — screenshot shows generous whitespace
- Don't use rounded corners on containers — screenshot shows sharp, clean edges
- Don't use busy patterns or gradients — screenshot shows solid white and near-white backgrounds

---

## System Prompt (paste into AI agent)

```
This is a luxury fashion e-commerce site for Khaite. Positioning is premium, editorial, and understated. Key colors are pure black (#000000) and white (#FFFFFF) with no accent colors. Typography uses a didone serif (ITC Galliard) for the brand logo and headlines, and a light grotesque sans-serif (Fakt Pro) for all UI text at 12px. Critical donts: never use bold weights, never add decorative shadows, never use colorful buttons, never clutter the layout, never round container corners, and never use busy backgrounds. The design prioritizes high-quality photography with minimal UI interference, creating an elevated shopping experience.
```