---
name: Kit
description: "This site is an excellent example of a modern, clean SaaS landing page that uses a limited palette and strong typography to build trust and drive conversion."
version: alpha

colors:
  background: "#F9F7F4"
  primary: "#1E1E1E"
  secondary: "#1E1E1E"
  tertiary: "#44B1FF"
  neutral: "#44B1FF"
  bg-soft: "#F2EFE9"
  bg-quiet: "#FFFFFF"
  line: "rgba(227, 227, 227, 1)"

typography:
  display:
    fontFamily: humanist-sans
    fontSize: 64px
    lineHeight: 1.0
    fontWeight: 700
    letterSpacing: "-1px"
  h2:
    fontFamily: humanist-sans
    fontSize: 40px
    lineHeight: 1.2
    fontWeight: 700
    letterSpacing: "-0.5px"
  body:
    fontFamily: humanist-sans
    fontSize: 16px
    lineHeight: 1.5
    fontWeight: 400
    letterSpacing: "-0.16px"
  caption:
    fontFamily: humanist-sans
    fontSize: 14px
    lineHeight: 1.4
    fontWeight: 400
    letterSpacing: "-0.14px"

rounded:
  sm: 8px
  md: 12px
  lg: 16px
  pill: 999px

spacing:
  xs: 4px
  sm: 8px
  md: 16px
  lg: 24px
  xl: 32px
  2xl: 48px
  3xl: 64px

---

## Overview

An email marketing platform designed to automate growth and simplify the creator workflow.

*A streamlined command center for digital creators to manage audience growth.*

## Colors

Neutral, warm off-whites and dark grays for a clean, accessible interface, with a single bright blue accent for primary actions.

- **Background (`#F9F7F4`)** — uses `bg` token
- **Primary text (`#1E1E1E`)** — uses `ink` token
- **Secondary text (`#1E1E1E`)** — uses `ink-soft` token
- **Accent (`#44B1FF`)** — uses `accent` token
- **Muted (`#44B1FF`)** — uses `muted` token
- **Borders (`rgba(227, 227, 227, 1)`)** — uses `line` token

## Typography

- **Display:** humanist-sans
- **Body:** humanist-sans
- **Mono:** monospace

- Use bold weights (700) for primary headlines to create strong visual hierarchy.
- Maintain tight letter spacing for display typography to enhance modern feel.

## Layout

A 12-column grid with a max-width container, using responsive breakpoints for mobile and desktop views.

*Rhythm:* Consistent 4px base grid with generous whitespace to maintain a clean, breathable layout.

## Elevation & Depth

- 0px 10px 15px -3px rgba(0, 0, 0, 0.1)
- 0px 4px 6px -4px rgba(0, 0, 0, 0.1)
- Borders: 1px solid #E3E3E3

## Shapes

- `sm`: 8px
- `md`: 12px
- `lg`: 16px
- `pill`: 999px

## Components

- **button:** Primary buttons are pill-shaped with a bright blue (#44B1FF) background and black text. Secondary buttons are text-based or outlined.
- **card:** Cards feature soft 12px or 16px border-radius, subtle shadows, and white or off-white backgrounds.
- **chip:** Small, rounded tag-like elements with 8px border-radius, used for categorization.
- **input:** Standard form inputs with 8px border-radius and a 1px solid #E3E3E3 border.
- **hero:** A split hero section with a large, bold headline on the left, a supporting paragraph, and a prominent CTA button, balanced by a large lifestyle image on the right.

## Do's and Don'ts

**Don't:**
- Don't use a purely white background for primary content areas — the screenshot shows a warm, off-white (#F9F7F4) is used instead.
- Don't use a wide variety of accent colors — the design relies on a single, consistent bright blue (#44B1FF) for all primary actions.
- Don't use serif or decorative fonts for headlines — the screenshot shows all typography is a clean, humanist-sans category.
- Don't apply heavy drop shadows to all elements — shadows are used sparingly, mainly on cards and elevated surfaces.
- Don't use square corners for buttons or cards — the design consistently uses rounded corners (8px to 16px or pill shapes).
- Don't use a dense, cramped layout — the design prioritizes generous whitespace and a clear vertical rhythm.

---

## System Prompt (paste into AI agent)

```
This design is for a modern SaaS platform for creators, positioning itself as a streamlined tool for email marketing automation. The palette is built on a warm off-white (#F9F7F4) background with dark charcoal (#1E1E1E) text and a single, vibrant blue (#44B1FF) accent for calls-to-action. Typography relies on a clean humanist-sans category for both display and body text, featuring tight letter-spacing for a modern feel. Critical don'ts include: never use a stark white background for main sections, never introduce competing accent colors, and never use serif fonts. The layout is spacious and grid-based, emphasizing clarity and ease of use.
```