---
name: Koox
description: "This site is an excellent example of how to combine bold typography and clean photography to create a premium, artisanal brand identity."
version: alpha

colors:
  background: "#FFFFFF"
  primary: "#232323"
  secondary: "#727272"
  tertiary: "#D25A24"
  neutral: "#CCCCCC"
  bg-soft: "#F5F5F5"
  bg-quiet: "#EFEFEF"
  muted-soft: "#EDEDED"
  line: "rgba(0,0,0,0.12)"

typography:
  display:
    fontFamily: geometric-sans
    fontSize: 56px
    lineHeight: 1.05
    fontWeight: 900
    letterSpacing: "-1px"
  headline:
    fontFamily: grotesque-sans
    fontSize: 30px
    lineHeight: 1.2
    fontWeight: 700
    letterSpacing: "0.4px"
  body:
    fontFamily: grotesque-sans
    fontSize: 16px
    lineHeight: 1.625
    fontWeight: 400
    letterSpacing: "0.32px"

rounded:
  sm: 1px
  md: 4px
  lg: 0px
  pill: 0px

spacing:
  xs: 4px
  sm: 8px
  md: 16px
  lg: 24px
  xl: 32px
  2xl: 48px
  3xl: 64px

---

## Overview

Clean, product-first organic juice e-commerce with bold typography and a restrained, natural palette.

*Modern artisanal juice lab meets clean e-commerce*

## Colors

High-contrast minimalism with a warm, earthy accent color.

- **Background (`#FFFFFF`)** — uses `bg` token
- **Primary text (`#232323`)** — uses `ink` token
- **Secondary text (`#727272`)** — uses `ink-soft` token
- **Accent (`#D25A24`)** — uses `accent` token
- **Muted (`#CCCCCC`)** — uses `muted` token
- **Borders (`rgba(0,0,0,0.12)`)** — uses `line` token

## Typography

- **Display:** geometric-sans
- **Body:** grotesque-sans

- Use bold, uppercase for primary calls to action and section headers.
- Keep line-height tight for display text to maintain visual impact.

## Layout

Centered content with a full-width hero and a grid of three product cards below.

*Rhythm:* Consistent 4px base with clear hierarchy established through varied vertical spacing.

## Elevation & Depth

- rgb(107, 18, 41) 5px 5px 0px 0px
- rgba(0, 0, 0, 0.2) 0px 6px 27px 0px
- Borders: Sharp, 1px solid borders for structural definition.

## Shapes

- `sm`: 1px
- `md`: 4px
- `lg`: 0px
- `pill`: 0px

## Components

- **button:** Solid background block with uppercase text, no border-radius, and a subtle offset shadow.
- **card:** Full-bleed image with centered, bold white text overlay.
- **chip:** N/A
- **input:** N/A
- **hero:** Full-viewport background image with centered white text overlay and a prominent CTA button.

## Do's and Don'ts

**Don't:**
- Don't use decorative or script typography — screenshot shows bold, clean geometric sans-serif fonts.
- Don't use rounded corners or soft shapes — screenshot shows sharp, 1px borders and no border-radius.
- Don't use a complex multi-color palette — screenshot shows a restrained palette of white, black, grey, and one warm accent.
- Don't use centered-aligned body text — screenshot shows centered display text but structured product layouts.
- Don't use dark mode or moody backgrounds — screenshot shows bright, white-based backgrounds with high-contrast ink.
- Don't use busy patterns or textures — screenshot shows clean photography and solid color blocks.

---

## System Prompt (paste into AI agent)

```
Koox is a modern, product-first e-commerce site for organic juices and cleanses. It features a clean, minimalist aesthetic with a high-contrast palette of white, black, and a warm terracotta accent (#D25A24). The typography is bold and geometric, using uppercase for impact. Key hex colors are #FFFFFF (bg), #232323 (ink), #D25A24 (accent), and #113722 (dark green brand color). Critical donts: Don't use decorative fonts, don't use rounded corners, don't use dark mode, don't use busy patterns, don't use a complex color palette, and don't use low-contrast text. The layout is centered and spacious, emphasizing product photography.
```