---
name: Merci-Michel
description: "This site is a great example of a high-end creative portfolio, using typography and immersive media to establish a strong, premium brand identity."
version: alpha

colors:
  background: "#000000"
  primary: "#ffffff"
  line: "rgba(255,255,255,0.2)"

typography:
  display:
    fontFamily: didone-serif
    fontSize: 70px
    lineHeight: 1.0
    fontWeight: 400
    letterSpacing: "normal"
  display-italic:
    fontFamily: didone-serif
    fontSize: 64px
    lineHeight: 1.2
    fontWeight: 400
    letterSpacing: "normal"
  body:
    fontFamily: monospace
    fontSize: 16px
    lineHeight: 1.5
    fontWeight: 400
    letterSpacing: "1px"
  caption:
    fontFamily: monospace
    fontSize: 12px
    lineHeight: 1.2
    fontWeight: 400
    letterSpacing: "1px"
  micro:
    fontFamily: monospace
    fontSize: 11px
    lineHeight: 1.3
    fontWeight: 400
    letterSpacing: "1px"

rounded:
  sm: 0px
  md: 0px
  lg: 0px
  pill: 999px

spacing:
  xs: 4px
  sm: 8px
  md: 16px
  lg: 24px
  xl: 32px
  2xl: 48px
  3xl: 64px

---

## Overview

A premium creative studio website featuring bold serif typography over immersive, animated backgrounds.

*A high-end creative agency website that blends elegant serif typography with immersive, colorful 3D and cinematic backgrounds to showcase their work.*

## Colors

High-contrast and immersive, using white text over full-screen, dynamic, dark, or colorful backgrounds.

- **Background (`#000000`)** — uses `bg` token
- **Primary text (`#ffffff`)** — uses `ink` token
- **Borders (`rgba(255,255,255,0.2)`)** — uses `line` token

## Typography

- **Display:** didone-serif
- **Body:** monospace
- **Mono:** monospace

- All text is uppercase with wide letter spacing for navigation and body copy.
- Display type uses a mix of standard didone serif and italicized variants.
- Body text uses a monospace font for a technical, structured feel.

## Layout

Full-screen hero sections with centered text content, often overlapping dynamic backgrounds.

*Rhythm:* Flexible, driven by full-screen sections and centered content blocks.

## Elevation & Depth

- Borders: Thin, semi-transparent white lines used as separators and underlines.

## Shapes

- `sm`: 0px
- `md`: 0px
- `lg`: 0px
- `pill`: 999px

## Components

- **button:** Text-only buttons, often uppercase with letter spacing, sometimes with a vertical line separator.
- **card:** Full-screen background cards or image overlays.
- **hero:** A full-viewport section featuring a large serif title, monospace description, and a call-to-action link, set against an animated or 3D background.

## Do's and Don'ts

**Don't:**
- Don't use sans-serif fonts for headlines — screenshot shows elegant didone-serif display type.
- Don't use bright, solid background colors — screenshot shows dark, cinematic, or richly illustrated backgrounds.
- Don't use rounded corners on UI elements — screenshot shows sharp edges or fully circular pills.
- Don't use lowercase for body copy — screenshot shows widespread uppercase with letter spacing.
- Don't use a grid-heavy layout with multiple columns — screenshot shows centered, full-width content blocks.
- Don't use small, cramped spacing — screenshot shows generous white space and full-viewport sections.

---

## System Prompt (paste into AI agent)

```
This is a premium creative studio website for a digital gamification agency. It features a high-contrast aesthetic with white text over immersive, dark, and colorful 3D backgrounds. The typography is a mix of elegant didone serif for display and monospace for body copy. The layout is centered and spacious, focusing on large, full-screen hero sections. Key colors are #000000 and #ffffff, with rich blues, reds, and pinks in the background media. Critical donts: do not use sans-serif for headlines, do not use solid bright backgrounds, do not use rounded corners, do not use lowercase text, do not use grid-heavy layouts, and do not use cramped spacing.
```