---
name: Merit
description: "This site is a masterclass in restrained, premium e-commerce design, perfectly balancing functionality with a high-end editorial aesthetic."
version: alpha

colors:
  background: "#FFFFFF"
  primary: "#000000"
  secondary: "#333333"
  neutral: "#62605E"
  bg-soft: "#FAF9F7"
  bg-quiet: "#FAF9F7"
  line: "rgba(0, 0, 0, 0.1)"

typography:
  display:
    fontFamily: didone-serif
    fontSize: 48px
    lineHeight: 1.1
    fontWeight: 400
    letterSpacing: "-0.5px"
  subtitle:
    fontFamily: grotesque-sans
    fontSize: 13px
    lineHeight: 1.3
    fontWeight: 400
    letterSpacing: "1.5px"
  body:
    fontFamily: grotesque-sans
    fontSize: 16px
    lineHeight: 1.15
    fontWeight: 400
    letterSpacing: "0.5px"

rounded:
  sm: 0px
  md: 0px
  lg: 0px
  pill: 999px

spacing:
  xs: 4px
  sm: 8px
  md: 12px
  lg: 16px
  xl: 24px
  2xl: 40px
  3xl: 64px

---

## Overview

Minimalist premium beauty brand with an editorial layout.

*A curated magazine spread*

## Colors

High-contrast black on white with warm, soft grays.

- **Background (`#FFFFFF`)** — uses `bg` token
- **Primary text (`#000000`)** — uses `ink` token
- **Secondary text (`#333333`)** — uses `ink-soft` token
- **Muted (`#62605E`)** — uses `muted` token
- **Borders (`rgba(0, 0, 0, 0.1)`)** — uses `line` token

## Typography

- **Display:** didone-serif
- **Body:** grotesque-sans
- **Mono:** grotesque-sans

- Didone serif for elegant display headings
- Clean grotesque sans for navigation and body text
- Uppercase tracking for labels

## Layout

Split screen hero, standard grid for content

*Rhythm:* generous

## Elevation & Depth

- Borders: 1px solid black on primary buttons

## Shapes

- `sm`: 0px
- `md`: 0px
- `lg`: 0px
- `pill`: 999px

## Components

- **button:** Understated, text-based CTA or solid black button
- **card:** Borderless with edge-to-edge imagery
- **input:** Simple underline or minimal border
- **hero:** Full-width editorial split with large imagery and serif headline

## Do's and Don'ts

**Don't:**
- Don't use bright neon colors — the palette is strictly black, white, and soft warm grays.
- Don't use heavily rounded corners — the design favors sharp or very subtle radii.
- Don't use sans-serif for display headlines — the primary headline style is an elegant didone serif.
- Don't create cluttered layouts — maintain significant whitespace and breathing room.
- Don't use drop shadows on primary elements — the design is flat and relies on typography for hierarchy.
- Don't use all-caps for body text — it is reserved for short uppercase labels and navigation.

---

## System Prompt (paste into AI agent)

```
Design a minimalist, premium e-commerce interface inspired by an editorial magazine spread. The layout relies on a strict black and white color palette with soft, warm off-white backgrounds. Use a didone serif for expressive headlines and a clean grotesque sans-serif for body text and UI elements. Ensure there is generous whitespace and avoid cluttering the visual field. Critical constraints: Never use drop shadows on main cards or buttons, keep interactive states subtle, and maintain the elegant, refined tone of a high-end beauty brand.
```