---
name: Moving Brands
description: "An excellent example of restrained, high-end agency design that uses extreme contrast and a single bold color to create a memorable brand presence."
version: alpha

colors:
  background: "#000000"
  primary: "#FFFFFF"
  secondary: "#D0D0D0"
  tertiary: "#BFFE00"
  neutral: "#B5B6B8"
  bg-soft: "#212121"
  line: "rgba(181, 182, 184, 1.0)"

typography:
  display:
    fontFamily: humanist-sans
    fontSize: 56px
    lineHeight: 1.05
    fontWeight: 400
    letterSpacing: "-0.5px"
  display-md:
    fontFamily: humanist-sans
    fontSize: 32px
    lineHeight: 1.2
    fontWeight: 400
    letterSpacing: "0px"
  body-lg:
    fontFamily: humanist-sans
    fontSize: 23px
    lineHeight: 1.3
    fontWeight: 400
    letterSpacing: "0px"
  body:
    fontFamily: humanist-sans
    fontSize: 19px
    lineHeight: 1.4
    fontWeight: 400
    letterSpacing: "0px"
  body-sm:
    fontFamily: humanist-sans
    fontSize: 15px
    lineHeight: 1.4
    fontWeight: 400
    letterSpacing: "0px"
  label:
    fontFamily: humanist-sans
    fontSize: 15px
    lineHeight: 1.4
    fontWeight: 500
    letterSpacing: "0px"

rounded:
  sm: 0px
  md: 0px
  lg: 10px
  pill: 999px

spacing:
  xs: 4px
  sm: 8px
  md: 16px
  lg: 24px
  xl: 32px
  2xl: 48px
  3xl: 64px

---

## Overview

A global creative company shaping how organizations are seen and experienced.

*A midnight design studio with a striking neon accent.*

## Colors

High-contrast monochrome base with a single, aggressive neon chartreuse accent for critical actions.

- **Background (`#000000`)** — uses `bg` token
- **Primary text (`#FFFFFF`)** — uses `ink` token
- **Secondary text (`#D0D0D0`)** — uses `ink-soft` token
- **Accent (`#BFFE00`)** — uses `accent` token
- **Muted (`#B5B6B8`)** — uses `muted` token
- **Borders (`rgba(181, 182, 184, 1.0)`)** — uses `line` token

## Typography

- **Display:** humanist-sans
- **Body:** humanist-sans

- Display and body typography should use the same humanist sans-serif family for a cohesive, modern feel.
- Maintain generous line heights for readability against the dark background.
- Use weight 500 sparingly for interactive labels and secondary emphasis.

## Layout

Generous single-column centered content for hero, expanding to multi-column grids for services.

*Rhythm:* Generous vertical rhythm emphasizes the expansive, premium feel of the dark canvas.

## Elevation & Depth

- 0px 32px 68px rgba(0, 0, 0, 0.3)
- Borders: Minimal and invisible; relies heavily on spacing and color contrast for separation.

## Shapes

- `sm`: 0px
- `md`: 0px
- `lg`: 10px
- `pill`: 999px

## Components

- **button:** High-contrast solid block with neon background and dark text; sharp or slightly rounded corners.
- **card:** Typically borderless, relying on generous spacing and typography hierarchy on a dark surface.
- **hero:** Massive centered typography with a clear, concise value proposition and a directional cue.

## Do's and Don'ts

**Don't:**
- Don't use a serif typeface — screenshot shows a clean, humanist sans-serif throughout.
- Don't use multiple bright accent colors — screenshot shows a single, dominant neon chartreuse.
- Don't use a light or white background — screenshot shows a deep black background as the primary canvas.
- Don't overcrowd the layout with UI elements — screenshot shows generous whitespace and minimal components.
- Don't use soft, low-contrast text colors — screenshot maintains high contrast with pure white and light grays.
- Don't use complex, overlapping decorative elements — screenshot shows a highly restrained, text-focused design.

---

## System Prompt (paste into AI agent)

```
This is a premium creative agency website. Positioning is forward-thinking and global, built on a stark, high-contrast canvas. Key colors are a deep black (#000000) background, pure white (#FFFFFF) and light gray (#D0D0D0) text, with a single aggressive neon chartreuse (#BFFE00) accent for primary calls to action. Typography uses a clean humanist-sans category for both display and body, ensuring cohesion. Critical donts: Never use a serif font, never use multiple bright accent colors, and never crowd the layout with unnecessary UI elements or borders.
```