---
name: Oatly
description: "This site is a great example of a brand that successfully uses an anti-design aesthetic to stand out and convey a unique, authentic personality."
version: alpha

colors:
  background: "#F5F5F5"
  primary: "#000000"
  neutral: "#000000"
  line: "rgba(0,0,0,1)"

typography:
  display:
    fontFamily: transitional-serif
    fontSize: 32px
    lineHeight: 1.25
    fontWeight: 400
    letterSpacing: "0"
  body:
    fontFamily: sans-serif
    fontSize: 16px
    lineHeight: 1.25
    fontWeight: 400
    letterSpacing: "0"

rounded:
  sm: 0px
  md: 0px
  lg: 0px
  pill: 999px

spacing:
  xs: 4px
  sm: 8px
  md: 16px
  lg: 24px
  xl: 32px
  2xl: 48px
  3xl: 64px

---

## Overview

Oatly uses a playful, sketch-like aesthetic with a limited palette and expressive typography to convey a quirky, transparent brand personality.

*A rebellious, sketchy brand that feels like a doodle on a napkin.*

## Colors

High-contrast black-and-white with a minimal, functional grid.

- **Background (`#F5F5F5`)** — uses `bg` token
- **Primary text (`#000000`)** — uses `ink` token
- **Muted (`#000000`)** — uses `muted` token
- **Borders (`rgba(0,0,0,1)`)** — uses `line` token

## Typography

- **Display:** transitional-serif
- **Body:** sans-serif
- **Mono:** monospaced

- Use a transitional serif for primary headlines.
- Use a sans-serif for body text.
- Use a monospaced font for labels or UI elements.

## Layout

Grid-based layout with a mix of centered and scattered elements.

*Rhythm:* Consistent 4px base with generous whitespace.

## Elevation & Depth

- 2px 2px 0px 0px rgb(0, 0, 0)
- Borders: 1px solid black

## Shapes

- `sm`: 0px
- `md`: 0px
- `lg`: 0px
- `pill`: 999px

## Components

- **button:** Simple, outlined, with a 2px black drop shadow.
- **card:** White background with a 1px black border and a 2px black drop shadow.
- **chip:** N/A
- **input:** N/A
- **hero:** Centered headline with scattered, interactive-looking elements.

## Do's and Don'ts

**Don't:**
- Don't use a complex color palette — the screenshot shows a strict black-and-white scheme.
- Don't use decorative serif fonts — the screenshot shows a mix of clean sans-serif and a single transitional serif.
- Don't use rounded corners on UI elements — the screenshot shows sharp, square edges.
- Don't use subtle shadows — the screenshot shows bold, hard-edged 2px black drop shadows.
- Don't use a busy background — the screenshot shows a clean, minimal grid on a white/off-white background.
- Don't use intricate icons — the screenshot uses simple, hand-drawn or flat SVG-style icons.

---

## System Prompt (paste into AI agent)

```
Oatly is a disruptive, playful brand that uses a sketchy, hand-drawn aesthetic. The design relies on a stark black-and-white color palette (#000000, #FFFFFF, #F5F5F5) and a mix of serif, sans-serif, and monospaced typography. The layout is clean and grid-based but feels spontaneous. Critical donts: avoid complex color schemes, rounded corners on primary UI, and overly polished or corporate visuals. Embrace the raw, illustrative style with hard-edged shadows and bold outlines.
```