---
name: OH no Type Co
description: "This site is a masterclass in expressive typography, demonstrating how bold type and strict monochrome can create a powerful, memorable design without color or complex UI patterns."
version: alpha

colors:
  background: "#ffffff"
  primary: "#000000"
  neutral: "#999999"
  line: "rgba(0, 0, 0, 0.1)"

typography:
  display:
    fontFamily: geometric-sans
    fontSize: 48px
    lineHeight: 1.1
    fontWeight: 400
    letterSpacing: "0"
  body:
    fontFamily: geometric-sans
    fontSize: 16px
    lineHeight: 1.4
    fontWeight: 400
    letterSpacing: "0"
  caption:
    fontFamily: geometric-sans
    fontSize: 12px
    lineHeight: 1.4
    fontWeight: 400
    letterSpacing: "0.6px"

rounded:
  sm: 0px
  md: 0px
  lg: 0px
  pill: 0px

spacing:
  xs: 4px
  sm: 8px
  md: 16px
  lg: 24px
  xl: 32px
  2xl: 48px
  3xl: 64px

---

## Overview

An expressive type foundry showcasing bold, experimental typography and graphic design.

*A loud, confident gallery of experimental typography and graphic design.*

## Colors

Strict, high-contrast monochrome relying on bold typography and graphic elements for visual interest.

- **Background (`#ffffff`)** — uses `bg` token
- **Primary text (`#000000`)** — uses `ink` token
- **Muted (`#999999`)** — uses `muted` token
- **Borders (`rgba(0, 0, 0, 0.1)`)** — uses `line` token

## Typography

- **Display:** geometric-sans
- **Body:** geometric-sans
- **Mono:** monospace

## Layout

Asymmetrical grid with large graphic blocks and text elements placed expressively.

*Rhythm:* Flexible and dictated by the scale of the graphic elements rather than a strict vertical rhythm.

## Elevation & Depth

- Borders: None. Relies on typography and solid blocks for separation.

## Shapes

- `sm`: 0px
- `md`: 0px
- `lg`: 0px
- `pill`: 0px

## Components

- **button:** Text links with arrow indicators or underlines.
- **card:** Solid blocks (often black) containing text and graphic elements.
- **chip:** None observed.
- **input:** None observed.
- **hero:** Large, expressive typographic compositions with overlapping elements.

## Do's and Don'ts

**Don't:**
- Don't use rounded corners — screenshot shows sharp, rectangular shapes.
- Don't use drop shadows — screenshot relies on solid black and white blocks.
- Don't use a colorful palette — screenshot is strictly monochrome (black, white, grey).
- Don't use thin, delicate typography — screenshot features heavy, bold typefaces.
- Don't use complex gradients — screenshot uses flat, solid colors.
- Don't use small, timid headlines — screenshot features large, expressive typography.

---

## System Prompt (paste into AI agent)

```
A bold, expressive type foundry website featuring experimental typography and graphic design. The design relies on a strict, high-contrast monochrome palette (black #000000, white #ffffff, grey #999999) and geometric sans-serif typography. It uses an asymmetrical grid with large, overlapping graphic blocks and text elements. Critical donts: never use rounded corners or drop shadows, never use a colorful palette, and never use small, timid headlines. The design is driven by the scale and weight of the typography itself.
```