---
name: Olipop
description: "This site exemplifies how to blend nostalgic retro aesthetics with modern health branding, using warm colors and playful typography to make functional beverages feel fun and approachable."
version: alpha

colors:
  background: "#143F3D"
  primary: "#143F3D"
  secondary: "#3A3A3A"
  tertiary: "#FFFF7D"
  neutral: "#034638"
  bg-soft: "#FFFBF5"
  bg-quiet: "#FFF6EA"
  muted-soft: "#3A3A3A"
  line: "rgba(20,67,61,1.0)"

typography:
  display:
    fontFamily: humanist-serif
    fontSize: 48px
    lineHeight: 1.1
    fontWeight: 700
    letterSpacing: "-0.5px"
  heading:
    fontFamily: geometric-sans
    fontSize: 32px
    lineHeight: 1.2
    fontWeight: 700
    letterSpacing: "-0.25px"
  body:
    fontFamily: geometric-sans
    fontSize: 16px
    lineHeight: 1.5
    fontWeight: 400
    letterSpacing: "0px"
  caption:
    fontFamily: geometric-sans
    fontSize: 14px
    lineHeight: 1.4
    fontWeight: 400
    letterSpacing: "0px"

rounded:
  sm: 6px
  md: 10px
  lg: 16px
  pill: 50px

spacing:
  xs: 4px
  sm: 8px
  md: 12px
  lg: 16px
  xl: 24px
  2xl: 32px
  3xl: 48px

---

## Overview

Olipop is a modern digestive health soda brand that combines playful retro aesthetics with clean ingredients and functional benefits.

*A nostalgic retro soda brand reimagined for the wellness era*

## Colors

Deep teal grounds the playful brand, with bright yellow as a vibrant accent for calls-to-action and warm cream for soft backgrounds.

- **Background (`#143F3D`)** — uses `bg` token
- **Primary text (`#143F3D`)** — uses `ink` token
- **Secondary text (`#3A3A3A`)** — uses `ink-soft` token
- **Accent (`#FFFF7D`)** — uses `accent` token
- **Muted (`#034638`)** — uses `muted` token
- **Borders (`rgba(20,67,61,1.0)`)** — uses `line` token

## Typography

- **Display:** humanist-serif
- **Body:** geometric-sans

- Use humanist-serif for headlines to convey warmth and nostalgia
- Use geometric-sans for body text to ensure readability and modern feel
- Maintain generous line heights for comfortable reading

## Layout

Centered content with generous padding, asymmetric layouts for visual interest

*Rhythm:* Consistent 4px base with generous spacing between sections to create breathing room

## Elevation & Depth

- rgba(0, 0, 0, 0.3) 0px 32px 68px 0px
- Borders: 1px solid rgba(20,67,61,1.0) for subtle structure

## Shapes

- `sm`: 6px
- `md`: 10px
- `lg`: 16px
- `pill`: 50px

## Components

- **button:** Rounded pill buttons with solid fills, generous padding, and clear typography
- **card:** Image-forward cards with minimal chrome, using photography as the primary visual element
- **chip:** Small rounded labels with subtle backgrounds for categorization
- **input:** Clean rounded inputs with clear labels and generous padding
- **hero:** Large immersive hero sections with bold typography over product imagery or solid backgrounds

## Do's and Don'ts

**Don't:**
- Don't use dark backgrounds for product sections — screenshot shows warm cream (#FFFBF5) or teal (#143F3D) backgrounds instead
- Don't use thin, condensed typography — screenshot shows bold, rounded humanist-serif fonts for headlines
- Don't use sharp, angular buttons — screenshot shows rounded pill-shaped buttons with generous border-radius
- Don't use monochrome palettes — screenshot shows vibrant yellows (#FFFF7D) and teals as accent colors
- Don't use minimal white space — screenshot shows generous padding and spacing throughout the layout
- Don't use clinical or sterile design language — screenshot shows playful retro illustrations and warm photography

---

## System Prompt (paste into AI agent)

```
Olipop is a playful, retro-inspired digestive health soda brand targeting health-conscious consumers who want nostalgic flavors with modern benefits. Key colors include deep teal (#143F3D), warm cream (#FFFBF5), and vibrant yellow (#FFFF7D) accents. Typography uses humanist-serif for headlines and geometric-sans for body text, with bold weights for emphasis. The design features rounded pill buttons, generous spacing, and playful illustrations. Critical donts: avoid clinical/medical language, dark backgrounds for products, thin typography, sharp angular elements, monochrome palettes, and sterile minimalist aesthetics. The site should feel warm, approachable, and nostalgic while maintaining modern health credibility.
```