---
name: Ollama
description: "Worth including as a masterclass in developer tooling design, showing how strict minimalism and restraint can create a highly professional, trustworthy, and accessible brand identity."
version: alpha

colors:
  background: "#FFFFFF"
  primary: "#000000"
  secondary: "#737373"
  neutral: "#A3A3A3"
  bg-quiet: "#F5F5F5"
  muted-soft: "#E5E5E5"
  line: "rgba(229, 229, 229, 1.0)"

typography:
  display:
    fontFamily: geometric-sans
    fontSize: 36px
    lineHeight: 1.2
    fontWeight: 400
    letterSpacing: "-0.5px"
  heading:
    fontFamily: humanist-sans
    fontSize: 24px
    lineHeight: 1.3
    fontWeight: 400
    letterSpacing: "-0.2px"
  body:
    fontFamily: humanist-sans
    fontSize: 16px
    lineHeight: 1.5
    fontWeight: 400
    letterSpacing: "0"
  small:
    fontFamily: humanist-sans
    fontSize: 14px
    lineHeight: 1.5
    fontWeight: 400
    letterSpacing: "0"
  micro:
    fontFamily: humanist-sans
    fontSize: 12px
    lineHeight: 1.3
    fontWeight: 400
    letterSpacing: "0"

rounded:
  sm: 4px
  md: 8px
  lg: 12px
  pill: 9999px

spacing:
  xs: 4px
  sm: 8px
  md: 12px
  lg: 16px
  xl: 24px
  2xl: 32px
  3xl: 48px

---

## Overview

The easiest way to build with open models locally.

*A calm, developer-focused CLI tool that brings the power of open-source AI models to your local terminal with extreme simplicity.*

## Colors

High-contrast monochrome palette relying on white space and clean lines for hierarchy, with zero accent colors.

- **Background (`#FFFFFF`)** — uses `bg` token
- **Primary text (`#000000`)** — uses `ink` token
- **Secondary text (`#737373`)** — uses `ink-soft` token
- **Muted (`#A3A3A3`)** — uses `muted` token
- **Borders (`rgba(229, 229, 229, 1.0)`)** — uses `line` token

## Typography

- **Display:** geometric-sans
- **Body:** humanist-sans
- **Mono:** monospace

- Display and heading weights are kept at 400 for a calm, light aesthetic.
- Body text uses standard 1.5 line height for maximum readability.
- Monospace font is reserved strictly for terminal commands.

## Layout

Centered, single-column flow for content with generous top and bottom padding.

*Rhythm:* Generous vertical spacing creates a calm, breathable layout, with 80px gaps between major sections.

## Elevation & Depth

- Borders: 1px solid #E5E5E5 used for inputs, command blocks, and subtle dividers.

## Shapes

- `sm`: 4px
- `md`: 8px
- `lg`: 12px
- `pill`: 9999px

## Components

- **button:** Pill-shaped solid black primary buttons and minimal white secondary buttons with black borders.
- **card:** Content blocks with subtle borders and generous padding, focusing on text-heavy layouts.
- **chip:** Checkmark icons preceding list items, acting as visual bullet points.
- **input:** Rounded search bars with subtle gray backgrounds and icons.
- **hero:** Centered mascot illustration followed by a large headline and a code snippet block.

## Do's and Don'ts

**Don't:**
- Don't use multiple accent colors — screenshot shows a strict monochrome palette.
- Don't use heavy font weights — screenshot shows weights primarily at 400 and 500.
- Don't use drop shadows on cards — screenshot shows flat surfaces with subtle borders.
- Don't use rounded-square buttons — screenshot shows fully pill-shaped buttons.
- Don't use dense, multi-column layouts — screenshot shows a spacious single-column centered flow.
- Don't use decorative serif fonts — screenshot shows exclusively sans-serif and monospace fonts.

---

## System Prompt (paste into AI agent)

```
Ollama is a minimalist, developer-focused landing page for an open-source local AI tool. The design DNA is characterized by a strict monochrome palette (#000000 on #FFFFFF) with #737373 for secondary text and #E5E5E5 for borders and subtle backgrounds. Typography uses a clean, geometric-sans display and a humanist-sans body, with monospace reserved for code snippets. The layout is spacious, centered, and single-column, prioritizing readability and technical clarity over visual flair. Critical donts include: never use accent colors or gradients, keep font weights light (400-500), avoid drop shadows, use pill-shaped buttons, maintain generous whitespace, and never use serif fonts. The tone is confident and direct, positioning Ollama as the 'easiest way' to build with open models.
```