---
name: Peak Design
description: "This site is a prime example of how minimalist UI design can effectively frame and elevate premium, tangible products."
version: alpha

colors:
  background: "#FBFDFC"
  primary: "#1A211E"
  neutral: "#606562"
  bg-quiet: "#EEF1F0"
  muted-soft: "#E5E7EB"
  line: "rgba(26,33,30,0.12)"

typography:
  display:
    fontFamily: geometric-sans
    fontSize: 40px
    lineHeight: 1.1
    fontWeight: 700
    letterSpacing: "-1px"
  headline:
    fontFamily: humanist-sans
    fontSize: 32px
    lineHeight: 1.2
    fontWeight: 700
    letterSpacing: "-0.5px"
  body:
    fontFamily: humanist-sans
    fontSize: 16px
    lineHeight: 1.5
    fontWeight: 400
    letterSpacing: "0"

rounded:
  sm: 4px
  md: 8px
  lg: 32px
  pill: 9999px

spacing:
  xs: 4px
  sm: 8px
  md: 12px
  lg: 16px
  xl: 20px
  2xl: 24px
  3xl: 32px

---

## Overview

A visually driven, product-centric brand that blends rugged outdoor aesthetics with refined, minimalist design.

*A high-end outdoor gear catalog meets a modern design portfolio.*

## Colors

Photography is the primary color source; the UI provides a neutral, high-contrast frame of dark and light grays.

- **Background (`#FBFDFC`)** — uses `bg` token
- **Primary text (`#1A211E`)** — uses `ink` token
- **Muted (`#606562`)** — uses `muted` token
- **Borders (`rgba(26,33,30,0.12)`)** — uses `line` token

## Typography

- **Display:** geometric-sans
- **Body:** humanist-sans
- **Mono:** monospace

- Use uppercase tracking for button labels and navigation links.
- Use tight negative letter-spacing for large display headlines.
- Maintain a high contrast ratio between ink and background elements.

## Layout

A full-bleed photographic hero with centered content and a 12-column grid for product listings.

*Rhythm:* A consistent 4px base grid is used throughout for padding and gaps, ensuring a structured layout.

## Elevation & Depth

- 0px 0px 4px 0px rgba(0, 0, 0, 0.04)
- Borders: Minimal 1px solid borders using the primary ink color with low opacity for subtle separation.

## Shapes

- `sm`: 4px
- `md`: 8px
- `lg`: 32px
- `pill`: 9999px

## Components

- **button:** High-contrast solid backgrounds (white or dark) with uppercase text and generous padding (8px 16px or 12px 24px).
- **card:** Clean, borderless containers where the product image is the dominant element, supported by minimal typography.
- **chip:** Pill-shaped elements (border-radius: 32px to 9999px) used for categories or tags.
- **input:** Simple rectangular fields with a 1px solid border and a border-radius of 4px.
- **hero:** Full-bleed, high-quality photographic background with large, centered display text and a prominent call-to-action button.

## Do's and Don'ts

**Don't:**
- Don't use a multi-colored gradient background — the site relies on clean solid colors (#FBFDFC) or full-bleed photography.
- Don't use decorative serif fonts — the typography is strictly geometric and humanist sans-serif.
- Don't use heavily rounded, playful components — buttons and inputs use a subtle 4px to 8px border-radius.
- Don't use small, low-contrast text for calls-to-action — headlines and buttons are bold, uppercase, and highly legible.
- Don't use complex, multi-layered shadows — elevation is handled by a single, very subtle box-shadow.
- Don't use a busy, cluttered layout — every element has generous breathing room (16px to 24px gaps).

---

## System Prompt (paste into AI agent)

```
This is a premium, photography-driven e-commerce site for high-end outdoor gear. The design DNA is characterized by a minimal, neutral palette (dark gray #1A211E and off-white #FBFDFC) that serves as a frame for high-quality product photography. Typography is clean and structured, using geometric and humanist sans-serif categories for headlines and body text, with a strong emphasis on uppercase, tracked-out labels. The layout is spacious and grid-based, utilizing consistent 4px/8px spacing units. Critical design rules include: 1) Never use bright, artificial accent colors; 2) Never use complex gradients or decorative backgrounds; 3) Never use playful or bubbly UI components; 4) Maintain high contrast for all interactive elements; 5) Keep the focus strictly on the product imagery.
```