---
name: Public Image
description: "A masterclass in luxury minimalism, using photography as the primary design element with extreme restraint in typography and color."
version: alpha

colors:
  background: "#ffffff"
  primary: "#000000"
  neutral: "#000000"
  line: "rgba(255,255,255,1.0)"

typography:
  display:
    fontFamily: transitional-serif
    fontSize: 120px
    lineHeight: 1.0
    fontWeight: 400
    letterSpacing: "-1px"
  body:
    fontFamily: transitional-serif
    fontSize: 22px
    lineHeight: 1.14
    fontWeight: 400
    letterSpacing: "-0.5px"

rounded:
  sm: 0px
  md: 0px
  lg: 0px
  pill: 999px

spacing:
  xs: 4px
  sm: 8px
  md: 16px
  lg: 24px
  xl: 32px
  2xl: 48px
  3xl: 64px

---

## Overview

Minimalist luxury portfolio for a creative direction agency.

*A high-fashion editorial magazine*

## Colors

High-contrast monochrome with large-format photography.

- **Background (`#ffffff`)** — uses `bg` token
- **Primary text (`#000000`)** — uses `ink` token
- **Muted (`#000000`)** — uses `muted` token
- **Borders (`rgba(255,255,255,1.0)`)** — uses `line` token

## Typography

- **Display:** transitional-serif
- **Body:** transitional-serif

## Layout

Full-bleed photography with overlaid text

*Rhythm:* Minimal padding, generous whitespace around elements.

## Elevation & Depth

- Borders: None visible

## Shapes

- `sm`: 0px
- `md`: 0px
- `lg`: 0px
- `pill`: 999px

## Components

- **hero:** Full-screen background image with large serif text overlay

## Do's and Don'ts

**Don't:**
- Don't use bright accent colors — screenshot shows strict monochrome palette.
- Don't use sans-serif typography — screenshot shows Italian Garamond serif font.
- Don't use complex UI components — screenshot shows only text overlays on images.
- Don't use drop shadows — screenshot shows completely flat text and elements.
- Don't use decorative borders — screenshot shows no visible borders.
- Don't use center-aligned text — screenshot shows left-aligned contact details.

---

## System Prompt (paste into AI agent)

```
A luxury editorial portfolio for a creative direction agency specializing in high-fashion brands. The design relies entirely on large-format photography with minimal text overlays. Key colors are strict black (#000000) and white (#ffffff) with no accent colors. The typography uses only a transitional serif font (Italian Garamond). Critical don'ts: avoid colorful accents, avoid sans-serif fonts, avoid complex UI components. The layout is full-bleed with left-aligned contact details. This site represents the pinnacle of luxury minimalism, using restraint and high-quality imagery to convey prestige.
```