---
name: Represent
description: "Worth including as a prime example of how minimalist typography and high-quality photography can create a premium brand identity without complex UI components."
version: alpha

colors:
  background: "#F7F7F7"
  primary: "#000000"
  secondary: "#575757"
  tertiary: "#AE0200"
  neutral: "#C7C7C7"
  line: "rgba(0,0,0,0.1)"

typography:
  display:
    fontFamily: grotesque-sans
    fontSize: 48px
    lineHeight: 1.0
    fontWeight: 700
    letterSpacing: "-0.5px"
  h2:
    fontFamily: grotesque-sans
    fontSize: 32px
    lineHeight: 1.2
    fontWeight: 600
    letterSpacing: "0px"
  body:
    fontFamily: grotesque-sans
    fontSize: 16px
    lineHeight: 1.5
    fontWeight: 400
    letterSpacing: "0.13px"
  caption:
    fontFamily: grotesque-sans
    fontSize: 12px
    lineHeight: 1.3
    fontWeight: 400
    letterSpacing: "0.36px"

rounded:
  sm: 0px
  md: 0px
  lg: 0px
  pill: 9999px

spacing:
  xs: 4px
  sm: 8px
  md: 12px
  lg: 16px
  xl: 24px
  2xl: 32px
  3xl: 48px

---

## Overview

A minimalist, bold fashion editorial site focused on strong typography and full-bleed photography.

*A high-end streetwear lookbook presented as a clean, editorial magazine.*

## Colors

High-contrast monochrome with a singular deep red accent for emphasis.

- **Background (`#F7F7F7`)** — uses `bg` token
- **Primary text (`#000000`)** — uses `ink` token
- **Secondary text (`#575757`)** — uses `ink-soft` token
- **Accent (`#AE0200`)** — uses `accent` token
- **Muted (`#C7C7C7`)** — uses `muted` token
- **Borders (`rgba(0,0,0,0.1)`)** — uses `line` token

## Typography

- **Display:** grotesque-sans
- **Body:** grotesque-sans

- Use uppercase for navigation, tags, and secondary UI elements.
- Maintain tight tracking for large display typography.

## Layout

Full-bleed photography with overlaid text, transitioning to a clean grid for product listings.

*Rhythm:* 8px base with 4px micro-steps for tight UI elements.

## Elevation & Depth

- rgba(0, 0, 0, 0.3) 0px 0px 24px 0px
- Borders: 1px solid rgba(0,0,0,0.1)

## Shapes

- `sm`: 0px
- `md`: 0px
- `lg`: 0px
- `pill`: 9999px

## Components

- **button:** Solid black rectangular buttons with white uppercase text, occasionally with pill-shaped variants.
- **card:** Clean product cards with no borders, focusing on imagery.
- **chip:** Uppercase, bold text chips for filtering.
- **input:** Minimalist inputs with a 1px solid bottom border.
- **hero:** Full-screen, high-impact photographic hero with overlaid typography.

## Do's and Don'ts

**Don't:**
- Don't use decorative fonts — screenshot shows a strict reliance on bold grotesque sans-serifs.
- Don't use rounded corners on primary UI elements — screenshot shows sharp, rectangular edges.
- Don't use a multi-color palette — screenshot shows a strict monochrome base with a single red accent.
- Don't use subtle drop shadows on cards — screenshot shows flat surfaces or very heavy, specific shadows.
- Don't use mixed case in primary navigation — screenshot shows exclusive use of uppercase for UI labels.
- Don't use soft, pastel backgrounds — screenshot shows a stark white or light gray (#F7F7F7) base.

---

## System Prompt (paste into AI agent)

```
This is a premium streetwear fashion site that utilizes a minimalist editorial aesthetic. The design DNA is rooted in high-contrast monochrome (black #000000 on white #F7F7F7) with bold, uppercase grotesque-sans typography (STKBureau). The layout relies heavily on full-bleed photographic heroes and a structured 12-column grid. Key accent is a deep red (#AE0200). Critical donts: do not use rounded corners on primary elements, do not introduce decorative or script fonts, and do not use a multi-color palette. The overall feel is clean, bold, and highly restrained.
```