---
name: Sick Agency
description: "This site is a masterclass in using extreme typography and bold color to create a memorable and impactful brand identity without relying on photography."
version: alpha

colors:
  background: "#FF4E27"
  primary: "#FFC700"
  tertiary: "#0029FF"
  neutral: "#0029FF"
  line: "rgba(255,199,0,1)"

typography:
  display:
    fontFamily: condensed-grotesque
    fontSize: 200px
    lineHeight: 0.85
    fontWeight: 900
    letterSpacing: "-0.24px"
  display-sm:
    fontFamily: condensed-grotesque
    fontSize: 160px
    lineHeight: 0.9
    fontWeight: 900
    letterSpacing: "-0.24px"
  body:
    fontFamily: transitional-serif
    fontSize: 24px
    lineHeight: 1.4
    fontWeight: 400
    letterSpacing: "0"

rounded:
  sm: 0px
  md: 0px
  lg: 0px
  pill: 999px

spacing:
  xs: 4px
  sm: 8px
  md: 16px
  lg: 24px
  xl: 32px
  2xl: 48px
  3xl: 64px

---

## Overview

An expressive digital design agency specializing in complete product packaging with a bold, typographic-first visual identity.

*A vibrant, street-art-inspired digital magazine.*

## Colors

High-contrast, energetic palette using a primary orange background with bold yellow typography and a striking blue accent for interactive elements.

- **Background (`#FF4E27`)** — uses `bg` token
- **Primary text (`#FFC700`)** — uses `ink` token
- **Accent (`#0029FF`)** — uses `accent` token
- **Muted (`#0029FF`)** — uses `muted` token
- **Borders (`rgba(255,199,0,1)`)** — uses `line` token

## Typography

- **Display:** condensed-grotesque
- **Body:** transitional-serif

- Use uppercase for display type
- Maintain tight letter-spacing for condensed grotesque display font
- Use transitional-serif for body copy to provide contrast

## Layout

Asymmetrical, dense block-based layout with strong vertical and horizontal dividing lines.

*Rhythm:* Asymmetrical and tight, dictated by the dense typographic layout rather than a strict grid.

## Elevation & Depth

- Borders: Solid 1px lines in the background color (#FFC700) used to divide layout blocks.

## Shapes

- `sm`: 0px
- `md`: 0px
- `lg`: 0px
- `pill`: 999px

## Components

- **button:** Circular, blue badge with white text and a dashed border.
- **card:** Typographic block defined by border lines rather than shadow or background color.
- **chip:** Starburst-shaped container for social icons.
- **hero:** Full-width, dense typographic composition with overlapping elements and vertical text.

## Do's and Don'ts

**Don't:**
- don't use thin fonts — screenshot shows extremely bold, heavy weights.
- don't use wide letter-spacing — screenshot shows tight tracking on display type.
- don't use muted, desaturated colors — screenshot shows highly vibrant orange and yellow.
- don't use rounded rectangles for primary buttons — screenshot shows circular, dashed badge buttons.
- don't use generous white space — screenshot shows a dense, tightly packed layout.
- don't use sans-serif for body text — screenshot shows a transitional-serif font for paragraphs.

---

## System Prompt (paste into AI agent)

```
This is a highly expressive digital design agency website focusing on complete product packaging. The primary palette consists of a vibrant orange background (#FF4E27) with bold yellow typography (#FFC700) and a striking blue accent (#0029FF). The typography is a mix of a condensed grotesque for massive display headlines and a transitional-serif for body copy. Critical design rules: 1) Prioritize massive, heavy-weight typography over imagery. 2) Maintain a dense, tight layout with minimal white space. 3) Use bold, high-contrast colors and avoid any muted or desaturated tones. 4) Avoid standard rectangular UI components in favor of expressive, custom shapes like starbursts and dashed circular badges. 5) Keep letter-spacing tight and use uppercase for display elements to maintain visual impact.
```