---
name: Sonos
description: "This site is a masterclass in premium, minimalist brand presentation, using restraint and high-quality photography to create an aspirational consumer experience."
version: alpha

colors:
  background: "#FFFFFF"
  primary: "#000000"
  secondary: "#2E2E2E"
  neutral: "#BFBFBF"
  bg-soft: "#F5F5F5"
  line: "rgba(0,0,0,0.1)"

typography:
  display:
    fontFamily: grotesque-sans
    fontSize: 64px
    lineHeight: 1.2
    fontWeight: 400
    letterSpacing: "-1px"
  h1:
    fontFamily: grotesque-sans
    fontSize: 48px
    lineHeight: 1.1
    fontWeight: 400
    letterSpacing: "normal"
  body:
    fontFamily: grotesque-sans
    fontSize: 16px
    lineHeight: 1.3
    fontWeight: 400
    letterSpacing: "normal"

rounded:
  sm: 4px
  md: 8px
  lg: 20px
  pill: 9999px

spacing:
  xs: 4px
  sm: 8px
  md: 16px
  lg: 24px
  xl: 32px
  2xl: 48px
  3xl: 64px

---

## Overview

A premium, cinematic, and clean brand for whole-home audio systems, focusing on lifestyle imagery and bold, legible typography.

*A premium lifestyle magazine meets a high-end consumer electronics catalog.*

## Colors

High-contrast neutrals with extensive use of black and white, relying on rich, warm-toned photography to provide color.

- **Background (`#FFFFFF`)** — uses `bg` token
- **Primary text (`#000000`)** — uses `ink` token
- **Secondary text (`#2E2E2E`)** — uses `ink-soft` token
- **Muted (`#BFBFBF`)** — uses `muted` token
- **Borders (`rgba(0,0,0,0.1)`)** — uses `line` token

## Typography

- **Display:** grotesque-sans
- **Body:** grotesque-sans

- Use a clean, modern grotesque sans-serif (like the declared 'aktiv-grotesk') for all text.
- Maintain a regular weight (400) for most text, with a slight increase (500) for specific emphasis.
- Keep line heights tight but readable, around 1.2 for headlines and 1.3 for body text.

## Layout

A wide, full-bleed layout with centered content containers, utilizing significant whitespace and large imagery.

*Rhythm:* A base-4 system providing consistent spacing, with significant vertical padding for large sections (e.g., 112px).

## Elevation & Depth

- 0 1px 3px rgba(0,0,0,0.1)
- Borders: Thin, 1px borders in a light neutral gray (#BFBFBF) or solid black (#000000) for defined containers.

## Shapes

- `sm`: 4px
- `md`: 8px
- `lg`: 20px
- `pill`: 9999px

## Components

- **button:** Highly rounded, pill-shaped buttons with a solid black or white background and contrasting text.
- **card:** Clean, minimal cards often using full-bleed lifestyle photography with overlaid text.
- **chip:** N/A in screenshots, but would follow the pill-shaped button style.
- **input:** N/A in screenshots.
- **hero:** A massive, full-viewport cinematic image or video with a large, centered headline and a single prominent call-to-action button.

## Do's and Don'ts

**Don't:**
- Don't use a cluttered or busy layout — screenshot shows generous whitespace and a single focal point.
- Don't use low-contrast text — screenshot shows high-contrast white text on dark images or black text on white backgrounds.
- Don't use sharp, square corners — screenshot shows highly rounded, pill-shaped buttons and some rounded containers.
- Don't use a wide variety of font weights — screenshot shows a heavy reliance on a single, regular weight (400).
- Don't use vibrant, neon accent colors — screenshot shows a palette driven by neutrals and the colors within lifestyle photography.
- Don't use complex, multi-element hero sections — screenshot shows a single, dominant image with a minimal text overlay.

---

## System Prompt (paste into AI agent)

```
Sonos is a premium audio brand whose website emphasizes lifestyle photography and bold, clean typography. The core palette is high-contrast black (#000000) and white (#FFFFFF), with light grays (#F5F5F5) and a single accent of black on white or vice-versa; no dominant high-chroma accent exists. The typography is a clean, modern grotesque sans-serif, used primarily in a regular weight (400). Critical design rules: 1) Prioritize large, cinematic lifestyle imagery that fills the viewport. 2) Use highly rounded, pill-shaped buttons for all primary calls to action. 3) Maintain extreme minimalism with generous whitespace and a single, focused headline per section. 4) Avoid technical clutter, multiple font weights, and vibrant accent colors that would distract from the premium, aspirational feel.
```