---
name: Startupblowup
description: "This site is worth including as a prime example of expressive, non-corporate startup branding that uses graphic elements and custom interactions to create a memorable experience."
version: alpha

colors:
  background: "#F4EDDC"
  primary: "#000000"
  neutral: "#000000"
  bg-soft: "#FFFFFF"
  bg-quiet: "#F4EDDC"
  line: "rgba(0,0,0,1.0)"

typography:
  display:
    fontFamily: comic
    fontSize: 80px
    lineHeight: 1.5
    fontWeight: 400
    letterSpacing: "normal"
  body:
    fontFamily: humanist-sans
    fontSize: 16px
    lineHeight: 1.5
    fontWeight: 400
    letterSpacing: "normal"

rounded:
  sm: 0px
  md: 0px
  lg: 0px
  pill: 999px

spacing:
  xs: 4px
  sm: 8px
  md: 16px
  lg: 24px
  xl: 32px
  2xl: 48px
  3xl: 64px

---

## Overview

A playful, comic-inspired service helping startups grow exponentially.

*A pop-art comic book page*

## Colors

High-contrast comic book palette with stark black outlines and a single dominant pastel hue.

- **Background (`#F4EDDC`)** — uses `bg` token
- **Primary text (`#000000`)** — uses `ink` token
- **Muted (`#000000`)** — uses `muted` token
- **Borders (`rgba(0,0,0,1.0)`)** — uses `line` token

## Typography

- **Display:** comic
- **Body:** humanist-sans
- **Mono:** humanist-sans

- Use a comic-style font for large display text and a clean sans-serif for body copy.

## Layout

Large centered graphic elements with text overlaid directly on shapes.

*Rhythm:* 4px base grid

## Elevation & Depth

- Borders: 2px solid black

## Shapes

- `sm`: 0px
- `md`: 0px
- `lg`: 0px
- `pill`: 999px

## Components

- **button:** Custom cursor pointers (arrow, pointer, pointer-small) instead of standard buttons.
- **card:** Large circular balloon shapes containing text.
- **chip:** None visible.
- **input:** None visible.
- **hero:** Giant pink balloon graphic centered on the screen with overlaid comic text.

## Do's and Don'ts

**Don't:**
- Don't use subtle gradients — screenshot shows flat color fills.
- Don't use serif typography — screenshot shows comic and sans-serif fonts.
- Don't use a dark background — screenshot shows a light, warm background.
- Don't use complex shadows — screenshot shows flat elements with simple outlines.
- Don't use muted colors — screenshot uses a stark black and a bright pink.
- Don't use standard UI components — screenshot uses custom cursors and graphic shapes.

---

## System Prompt (paste into AI agent)

```
This site is a playful, comic-inspired service for startups. The design uses a stark black and white palette with a dominant pastel pink accent. The typography relies on a custom comic font for display text and a clean sans-serif for body copy. Key interactions include custom cursors and an inflation theme. Critical donts: don't use serif fonts, don't create subtle gradients, don't use a dark background, don't use complex shadows, don't use muted colors, and don't use standard UI components.
```