---
name: The Row
description: "The site is a masterclass in restraint, using negative space and monochrome simplicity to signal extreme luxury."
version: alpha

colors:
  background: "#FFFFFF"
  primary: "#000000"
  secondary: "#1C1B1B"
  neutral: "#6A6A6A"
  muted-soft: "#212121"
  line: "rgba(0,0,0,1)"

typography:
  display:
    fontFamily: transitional-serif
    fontSize: 50px
    lineHeight: 1.0
    fontWeight: 400
    letterSpacing: "2px"
  body:
    fontFamily: transitional-serif
    fontSize: 13px
    lineHeight: 1.5
    fontWeight: 400
    letterSpacing: "0"

rounded:
  sm: 0px
  md: 0px
  lg: 0px
  pill: 0px

spacing:
  xs: 4px
  sm: 8px
  md: 16px
  lg: 20px
  xl: 24px
  2xl: 32px
  3xl: 48px

---

## Overview

Quiet luxury fashion e-commerce with extreme restraint

*A quiet gallery where the clothes are the only art*

## Colors

Strict monochrome with extreme restraint

- **Background (`#FFFFFF`)** — uses `bg` token
- **Primary text (`#000000`)** — uses `ink` token
- **Secondary text (`#1C1B1B`)** — uses `ink-soft` token
- **Muted (`#6A6A6A`)** — uses `muted` token
- **Borders (`rgba(0,0,0,1)`)** — uses `line` token

## Typography

- **Display:** transitional-serif
- **Body:** transitional-serif

- All text is sentence case or title case
- No bold weights are used anywhere
- Typography is small and understated

## Layout

Minimal grid, heavy use of full-width hero imagery

*Rhythm:* Generous whitespace between elements, creating a sense of luxury

## Elevation & Depth

- Borders: 1px solid black, consistently used for inputs and structural elements

## Shapes

- `sm`: 0px
- `md`: 0px
- `lg`: 0px
- `pill`: 0px

## Components

- **button:** Minimal, text-based with no background, underlined on hover
- **card:** Not prominently featured on this view
- **chip:** Not present
- **input:** Simple bottom-border only, no background
- **hero:** Full-bleed, edge-to-edge photographic, no text overlay

## Do's and Don'ts

**Don't:**
- Don't use bold typography — screenshot shows all text is regular weight
- Don't add drop shadows or heavy depth — screenshot shows completely flat surfaces
- Don't use bright accent colors — screenshot shows a strict monochrome palette
- Don't use rounded corners — screenshot shows perfectly sharp edges
- Don't clutter the interface — screenshot shows vast empty whitespace
- Don't use decorative borders — screenshot shows only functional underlines

---

## System Prompt (paste into AI agent)

```
This is a luxury fashion e-commerce site defined by extreme minimalism and restraint. The visual language is strictly monochrome, using only black, white, and a few shades of gray. The typography is a clean transitional serif, used at a small scale and regular weight to convey quiet confidence. The layout relies on massive whitespace and full-bleed photography, with no visual clutter. Critical constraints include: no bold text, no rounded corners, no decorative elements, and no bright colors. Interactions are subtle, limited to smooth color fades.
```