---
name: Theroger
description: "This site is a masterclass in using restraint and whitespace to elevate a product, making it an excellent reference for premium e-commerce design."
version: alpha

colors:
  background: "#ffffff"
  primary: "#000000"
  secondary: "#222222"
  neutral: "#666666"
  bg-quiet: "#f7f7f7"
  line: "rgba(0,0,0,0.10)"

typography:
  display:
    fontFamily: geometric-sans
    fontSize: 50px
    lineHeight: 1.0
    fontWeight: 700
    letterSpacing: "-0.5px"
  heading:
    fontFamily: geometric-sans
    fontSize: 39px
    lineHeight: 1.2
    fontWeight: 700
    letterSpacing: "-0.4px"
  subheading:
    fontFamily: geometric-sans
    fontSize: 24px
    lineHeight: 1.2
    fontWeight: 400
    letterSpacing: "0.2px"
  body:
    fontFamily: geometric-sans
    fontSize: 16px
    lineHeight: 1.5
    fontWeight: 400
    letterSpacing: "0.2px"
  label:
    fontFamily: geometric-sans
    fontSize: 12px
    lineHeight: 1.3
    fontWeight: 400
    letterSpacing: "0.2px"

rounded:
  sm: 4px
  md: 8px
  lg: 40px
  pill: 999px

spacing:
  xs: 4px
  sm: 8px
  md: 16px
  lg: 24px
  xl: 32px
  2xl: 48px
  3xl: 64px

---

## Overview

Minimalist premium athletic footwear with a focus on clean typography and expansive white space.

*A high-end boutique catalog that uses vast white space to let premium products speak for themselves.*

## Colors

Extreme restraint; a monochromatic foundation that relies on high-resolution photography for all visual interest.

- **Background (`#ffffff`)** — uses `bg` token
- **Primary text (`#000000`)** — uses `ink` token
- **Secondary text (`#222222`)** — uses `ink-soft` token
- **Muted (`#666666`)** — uses `muted` token
- **Borders (`rgba(0,0,0,0.10)`)** — uses `line` token

## Typography

- **Display:** geometric-sans
- **Body:** geometric-sans
- **Mono:** monospace

- Use tight, negative letter-spacing for large display text to create a cohesive visual block.
- Maintain generous spacing between text blocks to preserve the airy, premium feel.
- Use monospaced fonts only sparingly for technical details or specific design accents.

## Layout

A fluid grid system that maintains substantial horizontal margins and generous vertical spacing between sections.

*Rhythm:* A strict 4px grid provides underlying structure, but actual layout relies heavily on large, unstructured whitespace to create rhythm.

## Elevation & Depth

- 0px 0px 18px 0px rgba(0, 0, 0, 0.2)
- Borders: Minimal 1px solid borders used only for functional elements like buttons and progress indicators.

## Shapes

- `sm`: 4px
- `md`: 8px
- `lg`: 40px
- `pill`: 999px

## Components

- **button:** High-contrast black buttons with white text, often using a pill shape (40px radius) for primary actions and a transparent outline for secondary ones.
- **card:** Simple, borderless containers for product images and text, relying on generous padding and whitespace for separation rather than visible cards.
- **chip:** Not prominently featured in the visible sections; any tags are likely simple uppercase text labels.
- **input:** Standard text inputs for forms, likely using minimal styling with subtle bottom borders.
- **hero:** A large, full-width photographic area paired with a bold, centered heading to establish an aspirational tone.

## Do's and Don'ts

**Don't:**
- Don't use gradients or complex backgrounds — screenshot shows a flat, monochromatic white background.
- Don't use decorative borders or heavy shadows — screenshot shows a borderless layout with minimal elevation.
- Don't use a wide variety of font colors — screenshot shows an almost exclusive use of black text on white.
- Don't use small, cramped spacing — screenshot shows generous vertical and horizontal whitespace around all elements.
- Don't use rounded corners on all elements — screenshot shows sharp corners on product cards and a pill shape only on primary buttons.
- Don't use playful or quirky typography — screenshot shows clean, geometric sans-serif fonts that prioritize legibility and a premium feel.

---

## System Prompt (paste into AI agent)

```
Positioning: A premium, direct-to-consumer athletic footwear brand focusing on minimal design and high-quality photography. Key colors: A stark monochromatic palette of pure white (#ffffff) and black (#000000), with a light gray (#f7f7f7) for subtle background differentiation. Font categories: Geometric sans-serif for all primary text, with occasional use of monospace. Critical donts: Never use gradients or decorative shadows; avoid cluttered layouts by maintaining expansive white space; never use playful or decorative typography that undermines the premium aesthetic.
```