---
name: Topicals
description: "This site is a great example of using oversized typography and high-quality photography to build a premium, modern brand identity in the skincare space."
version: alpha

colors:
  background: "#131212"
  primary: "#FFFFFF"
  tertiary: "#FF454E"
  neutral: "#818181"
  bg-soft: "#F6F6F6"
  line: "rgba(19, 18, 18, 1)"

typography:
  display:
    fontFamily: geometric-sans
    fontSize: 120px
    lineHeight: 0.9
    fontWeight: 700
    letterSpacing: "-3px"
  heading:
    fontFamily: humanist-sans
    fontSize: 42px
    lineHeight: 1.1
    fontWeight: 500
    letterSpacing: "-0.9px"
  body:
    fontFamily: humanist-sans
    fontSize: 14px
    lineHeight: 1.5
    fontWeight: 400
    letterSpacing: "-0.42px"
  label:
    fontFamily: humanist-sans
    fontSize: 12px
    lineHeight: 1.2
    fontWeight: 500
    letterSpacing: "0.5px"

rounded:
  sm: 2px
  md: 4px
  lg: 8px
  pill: 999px

spacing:
  xs: 4px
  sm: 8px
  md: 10px
  lg: 12px
  xl: 16px
  2xl: 20px
  3xl: 24px

---

## Overview

A bold, editorial skincare brand that uses oversized typography and high-contrast photography to convey science-backed, inclusive formulations.

*A bold, modern skincare brand that combines clinical efficacy with a playful, inclusive, and high-fashion editorial aesthetic.*

## Colors

A high-contrast palette anchored by deep charcoal and crisp white, with a vibrant coral-red accent that provides energetic focal points.

- **Background (`#131212`)** — uses `bg` token
- **Primary text (`#FFFFFF`)** — uses `ink` token
- **Accent (`#FF454E`)** — uses `accent` token
- **Muted (`#818181`)** — uses `muted` token
- **Borders (`rgba(19, 18, 18, 1)`)** — uses `line` token

## Typography

- **Display:** geometric-sans
- **Body:** humanist-sans

- Use geometric sans-serif for massive display text and primary headlines.
- Use humanist sans-serif for body text and UI elements to maintain readability.
- Apply tight letter-spacing to large display text for a compact, impactful look.
- Ensure body text remains legible with a size of 14px or larger.

## Layout

A full-bleed hero section dominated by a massive typographic wordmark and a large product photograph, followed by a two-column editorial section.

*Rhythm:* A combination of tight, 4px-based spacing for UI elements and generous whitespace for editorial sections.

## Elevation & Depth

- Borders: Borders are primarily used to define input states or button edges, typically 1px solid black.

## Shapes

- `sm`: 2px
- `md`: 4px
- `lg`: 8px
- `pill`: 999px

## Components

- **button:** Buttons feature a clean, minimal design with a 2px border-radius, 14px sans-serif text, and a transparent background that fills with a solid color on hover.
- **card:** Content cards rely on high-quality photography and generous whitespace rather than traditional card boundaries or shadows.
- **chip:** Small, uppercase labels with a 1px border and rounded corners are used for tags and secondary information.
- **input:** Input fields use a simple 1px border with a 2px border-radius, maintaining a clean and functional appearance.
- **hero:** A full-viewport hero section featuring an oversized typographic wordmark and a central product shot against a dark background.

## Do's and Don'ts

**Don't:**
- Don't use decorative or script fonts — the screenshot shows a consistent use of clean, geometric and humanist sans-serif typefaces.
- Don't use a light or colorful background for the hero section — the screenshot shows a dark charcoal background with white text.
- Don't use excessive shadows or borders on cards — the screenshot shows a clean, photography-driven layout without heavy containers.
- Don't use a multi-color palette — the screenshot shows a focused palette of black, white, and a single vibrant coral accent.
- Don't use large, rounded corners on buttons or inputs — the screenshot shows a 2px border-radius for a sharper, more tailored look.
- Don't use a small, cluttered layout — the screenshot shows massive typography and generous whitespace to create an editorial feel.

---

## System Prompt (paste into AI agent)

```
This is a premium skincare brand website that uses bold, oversized typography and high-contrast photography to create a modern, editorial feel. The primary colors are a deep charcoal (#131212) and crisp white (#FFFFFF), with a vibrant coral-red (#FF454E) accent for key CTAs and interactive elements. The typography combines geometric sans-serifs for display and humanist sans-serifs for body text, with very tight letter-spacing on large headlines. Key design rules include: never use decorative or script fonts; avoid light backgrounds in the hero section; use a 2px border-radius for all components; and maintain a high-contrast, photography-driven layout with generous whitespace. The tone is confident, inclusive, and scientifically grounded.
```