---
name: Ueno
description: "This site is a quintessential example of high-end studio design, using restraint and typography to build a strong brand identity."
version: alpha

colors:
  background: "#FFFFFF"
  primary: "#000000"
  secondary: "#BBBBBB"
  neutral: "#BBBBBB"
  bg-soft: "#F5F5F5"
  line: "rgba(0,0,0,0.1)"

typography:
  display:
    fontFamily: transitional-serif
    fontSize: 54px
    lineHeight: 1.0
    fontWeight: 700
    letterSpacing: "-1.5px"
  body:
    fontFamily: humanist-sans
    fontSize: 20px
    lineHeight: 1.2
    fontWeight: 700
    letterSpacing: "-1px"
  caption:
    fontFamily: humanist-sans
    fontSize: 16px
    lineHeight: 1.4
    fontWeight: 700
    letterSpacing: "-0.5px"

rounded:
  sm: 0px
  md: 0px
  lg: 0px
  pill: 0px

spacing:
  xs: 4px
  sm: 8px
  md: 16px
  lg: 24px
  xl: 32px
  2xl: 48px
  3xl: 64px

---

## Overview

A minimalist, high-end strategic design and innovation studio.

*A premium architectural firm's website.*

## Colors

High-contrast monochrome with strategic photography.

- **Background (`#FFFFFF`)** — uses `bg` token
- **Primary text (`#000000`)** — uses `ink` token
- **Secondary text (`#BBBBBB`)** — uses `ink-soft` token
- **Muted (`#BBBBBB`)** — uses `muted` token
- **Borders (`rgba(0,0,0,0.1)`)** — uses `line` token

## Typography

- **Display:** transitional-serif
- **Body:** humanist-sans

- Headlines use a transitional serif with tight tracking.
- Body and UI text use a bold humanist sans-serif.

## Layout

Large, generous whitespace with a clear typographic hierarchy.

*Rhythm:* Generous vertical padding and spacing between sections.

## Elevation & Depth

- none
- Borders: Minimal, typically 1px solid black or gray for dividers.

## Shapes

- `sm`: 0px
- `md`: 0px
- `lg`: 0px
- `pill`: 0px

## Components

- **button:** Simple text links with minimal decoration.
- **card:** Minimalist cards, often relying on large imagery.
- **chip:** Not present.
- **input:** Not present in view.
- **hero:** Large, left-aligned serif headline above full-bleed imagery.

## Do's and Don'ts

**Don't:**
- don't use bright primary colors — screenshot shows a strict monochrome palette.
- don't use rounded corners — screenshot shows sharp, rectangular elements.
- don't use decorative scripts — screenshot shows a clean transitional serif for display.
- don't center-align all text — screenshot shows strong left-alignment.
- don't use heavy drop shadows — screenshot shows flat, surface-level design.
- don't use low-contrast text — screenshot shows high-contrast black on white.

---

## System Prompt (paste into AI agent)

```
A premium, minimalist strategic design studio website. The design DNA is characterized by high-contrast monochrome colors (hex #000000 and #FFFFFF) and a sophisticated typographic system using a transitional-serif for display and a bold humanist-sans for body text. The layout is spacious, relying on large generous whitespace and strong typographic hierarchy to convey a sense of confidence and quality. Critical design rules include: do not use decorative scripts or excessive color accents, maintain strict left-alignment for most content, and avoid rounded corners or heavy drop shadows to preserve the clean, editorial aesthetic. The site uses smooth cubic-bezier transitions for all interactive elements.
```