---
name: Vodafone
description: "The site is a strong example of premium editorial design for a global brand, balancing bold, artistic typographic choices with a highly restrained and functional UI."
version: alpha

colors:
  background: "#ffffff"
  primary: "#25282b"
  secondary: "rgba(37,40,43,0.7)"
  tertiary: "#e60000"
  neutral: "#999999"
  bg-soft: "#25282b"
  line: "rgba(37,40,43,0.1)"

typography:
  display:
    fontFamily: grotesque-sans
    fontSize: 96px
    lineHeight: 0.9
    fontWeight: 800
    letterSpacing: "-1px"
  headline:
    fontFamily: grotesque-sans
    fontSize: 32px
    lineHeight: 1.2
    fontWeight: 700
    letterSpacing: "0px"
  body:
    fontFamily: grotesque-sans
    fontSize: 18px
    lineHeight: 1.5
    fontWeight: 400
    letterSpacing: "0px"
  label:
    fontFamily: grotesque-sans
    fontSize: 12px
    lineHeight: 1.2
    fontWeight: 500
    letterSpacing: "1px"

rounded:
  sm: 0px
  md: 6px
  lg: 0px
  pill: 60px

spacing:
  xs: 4px
  sm: 8px
  md: 12px
  lg: 16px
  xl: 24px
  2xl: 32px
  3xl: 48px

---

## Overview

A premium telecommunications brand using cinematic photography and bold outlined typography to project a future-facing, human-centric vision.

*A calm, expansive global presence focused on human connection.*

## Colors

High-contrast corporate palette using a stark red accent against deep charcoal and pure white.

- **Background (`#ffffff`)** — uses `bg` token
- **Primary text (`#25282b`)** — uses `ink` token
- **Secondary text (`rgba(37,40,43,0.7)`)** — uses `ink-soft` token
- **Accent (`#e60000`)** — uses `accent` token
- **Muted (`#999999`)** — uses `muted` token
- **Borders (`rgba(37,40,43,0.1)`)** — uses `line` token

## Typography

- **Display:** grotesque-sans
- **Body:** grotesque-sans

- Use outline strokes for massive display typography
- Maintain tight line-heights for display sizes
- Apply generous tracking to uppercase labels

## Layout

Full-width editorial sections alternating between photographic heroes and clean, dark-themed content blocks.

*Rhythm:* A standard 4px grid with generous macro-spacing for large editorial sections.

## Elevation & Depth

- 0px 4px 8px rgba(0, 0, 0, 0.2)
- 0px 12px 16px -4px rgba(0, 0, 0, 0.08)
- Borders: Thin 1px borders used primarily for internal dividers and cards.

## Shapes

- `sm`: 0px
- `md`: 6px
- `lg`: 0px
- `pill`: 60px

## Components

- **button:** Solid, pill-shaped primary buttons with high-contrast text and integrated directional arrows.
- **card:** Subtle, bordered cards used for organizing financial highlights.
- **chip:** Minimal, often text-only or outlined tags.
- **input:** Clean, underline-style inputs with minimal chrome.
- **hero:** Full-bleed cinematic photography with large, mixed-weight typographic overlays.

## Do's and Don'ts

**Don't:**
- Don't use cluttered grids — screenshot shows clean, full-width editorial sections with ample white space.
- Don't apply heavy drop shadows — screenshot shows mostly flat surfaces with very subtle, soft shadows.
- Don't use rounded square corners on primary buttons — screenshot shows fully pill-shaped (60px) buttons.
- Don't rely on outlined typography for body text — screenshot shows outlines only for massive display headlines.
- Don't use multi-colored buttons — screenshot shows monochrome buttons (white or red) with black/white text.
- Don't use serif fonts for UI elements — screenshot shows a strictly grotesque-sans typographic system.

---

## System Prompt (paste into AI agent)

```
Vodafone is a premium telecommunications site using a clean, editorial layout. The visual DNA is built around a stark corporate palette of deep charcoal (#25282b), pure white (#ffffff), and a dominant high-chroma red accent (#e60000). The typography utilizes a grotesque-sans font family, featuring massive display headlines where the first word is rendered as a white outline and the second as a solid white fill. Critical donts: Never use outlined typography for small body text; Never use square corners on primary action buttons; Never rely on bright, clashing colors outside the strict brand palette; Never create layouts that feel cramped or cluttered; Never ignore the specific 'arrow' icon convention in CTAs.
```