CURATED · OPEN · FREE

Lamborghini

A premium automotive brand site that uses full-bleed photography and bold condensed typography to convey power and exclusivity.

01

Identity DNA

A high-end automotive magazine brought to life with cinematic photography and brutalist typography.

02

Color

High-contrast monochromatic palette that lets the photography carry the brand's energy.

03

Typography

condensed-sans · humanist-sans

• display120px · 400
• headline27px · 400
• body16px · 400

All typography is uppercase · Display type uses a custom condensed sans-serif · Body copy uses a clean humanist sans-serif

04

Spacing

Consistent 24px gutter spacing aligns with the base grid.

05

Surfaces

1px solid rgba(255,255,255,1) used for outlines and separators.

06

Layout

Full-bleed photography with left-aligned text overlays.

07

Motion & Interaction

Smooth background-color and color transitions on hover · Slight transform shifts on interactive elements

Subtle background-color or color shifts · Immediate visual feedback via transform or opacity changes

08

Components

• button Full-width block button with uppercase text and a right arrow, featuring a solid background and sharp edges.
• card Image-driven cards with minimal text overlays, no visible borders.
• chip Small uppercase tags with thin white borders.
• input Minimal search and input fields with subtle underlines.
• hero Full-screen immersive video or image backgrounds with massive condensed typography.

09

Voice & Don'ts

• Tone Confident, aspirational, and minimalist.
• Headlines Short, powerful, all-caps statements.
• CTAs Direct and action-oriented, often accompanied by an arrow.

• Don't use lowercase for headlines — screenshot shows all typography is uppercase
• Don't use rounded corners on primary components — screenshot shows sharp edges
• Don't use vibrant brand colors — screenshot shows a monochromatic palette
• Don't use script or serif fonts — screenshot shows only sans-serif typography
• Don't clutter the layout with multiple overlapping elements — screenshot shows clean, spacious layouts
• Don't use drop shadows on cards — screenshot shows flat, image-driven components
• Avoid: Casual language
• Avoid: Excessive exclamation marks
• Avoid: Long-form paragraphs
• Avoid: Playful emojis

10

Inside the pack — real screenshots

Captured from the live site · real computed styles

11

System prompt

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