CURATED · OPEN · FREE

Dyson

A premium hardware e-commerce site that showcases engineering innovation through clean typography and dramatic product photography.

hardwareproduct
Dyson screenshot
↓ Download design system (19 MB)Open in OpenDesign

Visit: https://www.dyson.com

📦 Browse pack contents →

01

Identity DNA

EngineeringPremiumInnovationPrecisionMinimalism

High-end hardware showroom with clinical precision

02

Color

#0066ccAccent
#333333Ink
#999999Ink soft
#ffffffBG
#f5f5f5BG soft
#fcfcfcBG quiet
#919191Muted
rgba(51, 51, 51, 1.0)Line

High-contrast foundation with black headers and white content areas, using a single blue accent for interactive elements

03

Typography

humanist-sans

Use light weights (300) for large display text · Use regular weight (400) for body text · Never use bold weights except for specific emphasis

04

Spacing

4px
8px
12px
16px
20px
24px
32px
48px

8px base rhythm with generous vertical padding for sections

05

Surfaces

sm · 2px
md · 4px
lg · 8px
pill · 999px

1px solid rgb(51, 51, 51) for inputs, subtle borders for cards

0 0 0 1px rgba(51, 51, 51, 1) inset · 0 0 18px 0 rgba(0, 0, 0, 0.2)

06

Layout

1440container
12columns
24pxgutter
768 / 1024breakpoints

Full-width hero sections with left-aligned content, followed by grid-based product cards

07

Motion & Interaction

220msmicro
400mssmall
800msmedium
cubic-bezier(0.68, 0.03, 0.26, 1.02)easing

All transitions enabled by default · Smooth image reveals

Subtle color transitions on interactive elements · Immediate visual feedback with color state changes

08

Components

09

Voice & Don'ts

10

Inside the pack — real screenshots

Captured from the live site · real computed styles

11

System prompt

Dyson's website embodies premium hardware engineering through a clinical, high-contrast design system. The palette centers on stark black headers (#000000) against pure white content areas (#ffffff), with a single blue accent (#0066cc) for interactive elements. Body text uses dark gray (#333333) with lighter grays (#999999, #919191) for secondary information. Typography is exclusively humanist-sans (DysonFutura) with light weights (300) for large display text and regular weights (400) for body content. The layout follows a full-width hero approach with left-aligned content over dramatic product photography, transitioning to grid-based product cards below. Critical design constraints: Never use bold weights for display text, avoid rounded containers beyond 8px radius, maintain generous whitespace between sections, use only functional interactive elements without decorative additions, preserve the stark black/white/gray palette with minimal color accents, and ensure all typography remains light and refined rather than heavy or casual.

Bring this taste to your agent

Hand your AI agent a machine-readable spec of this design — tokens, type, motion, the whole DNA.

OpenDesign skill ↗ · This pack for agents ↗

en · zh-CN · zh-TW · ja · ko