CURATED · OPEN · FREE

Aimé Leon Dore

A minimalist, high-end fashion e-commerce site prioritizing cinematic editorial photography over UI elements.

01

Identity DNA

A curated gallery of a premium heritage lifestyle brand

02

Color

Stark monochrome palette relying on deep blacks, clean whites, and subtle grays to maximize the impact of editorial photography.

03

Typography

geometric-sans · neo-grotesque-sans

• display14px · 400
• body14px · 400
• caption10px · 400

Heavy use of uppercase for brand identity, navigation, and interactive labels · Generous tracking applied to all text sizes for a premium feel · Clean, wide-set typography paired with full-bleed photography

04

Spacing

Strict spacing system with generous margins within modal and header to allow breathing room.

05

Surfaces

Extremely minimal borders used only for separating distinct elements like input fields, buttons, and menu dividers.

06

Layout

Full-bleed immersive photography with a centered, fixed header overlay, interrupted by large, clean rectangular modals.

07

Motion & Interaction

Smooth fade and transform transitions for modal appearances · Linear sliding animations for secondary UI elements

Subtle opacity shifts or simple color inversions on interactive text and icons. · Immediate tactile feedback through clean state changes.

08

Components

• button Clean, rectangular buttons with solid black fills for primary actions, stark white backgrounds with black borders for secondary actions.
• card Not visible in the primary view, but implied to be grid-based and borderless based on editorial styling.
• chip Not present.
• input Simple, border-bottom only input fields.
• hero Full-bleed cinematic video or photo hero with a fixed header overlay featuring the brand name and minimal navigation icons.

09

Voice & Don'ts

• Tone Refined, premium, and intentionally understated.
• Headlines All-caps, tracked-out, concise, and highly structured.
• CTAs Direct, uppercase, and functionally clear.

• don't use rounded corners — screenshot shows sharp, rectangular UI elements like buttons and modals
• don't add colorful accents — screenshot shows a strictly monochromatic, neutral palette
• don't use heavy drop shadows — screenshot shows flat, clean surfaces without depth effects
• don't use lowercase navigation — screenshot shows all-caps tracking for primary links
• don't use playful or decorative fonts — screenshot shows strict, functional sans-serif and geometric type
• don't use complex grid borders — screenshot shows clean, whitespace-driven separation
• Avoid: Vibrant or saturated colors
• Avoid: Rounded corners or soft shapes
• Avoid: Dense, cluttered layouts

10

Inside the pack — real screenshots

Captured from the live site · real computed styles

11

System prompt

en · zh-CN · zh-TW · ja · ko