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Ethereum
A calm, educational hub for the Ethereum ecosystem.
Crypto Foundation
01
Identity DNA
decentralized global sovereign network infrastructure
A clean, instructional public utility portal for a decentralized network.
02
Color
#6C24E0Accent
#121212Ink
#616161Ink soft
#FFFFFFBG
#F7F7F7BG soft
#F2EBFFBG quiet
#8C8C8CMuted
rgba(207, 207, 207, 1)Line
White-dominant layout with purple accents and soft grayscale hierarchy.
03
Typography
humanist-sans · mono
04
Spacing
4px
8px
14px
16px
24px
32px
48px
1.6 multiplier
05
Surfaces
sm · 4px
md · 8px
lg · 24px
pill · 999px
1px solid rgba(207, 207, 207, 1)
0 1px 1px 0 rgba(0, 0, 0, 0.1)
06
Layout
1280 container
12 columns
24px gutter
768 / 1024 breakpoints
Full-width hero image, centered text content below.
07
Motion & Interaction
150ms micro
300ms small
500ms medium
cubic-bezier(0.4, 0, 0.2, 1) easing
Color transitions on hover · Transform/scale on interactive elements
Color transition on interactive elements. · Visual feedback via transform.
08
Components
button Purple pill-shaped button with white text. card Light bordered card with rounded corners and soft shadow. chip Pill-shaped tab selector. input Search bar with icon and keyboard shortcut. hero Full-width illustration with centered bold headline.
09
Voice & Don'ts
Tone Educational, accessible, and authoritative. Headlines Bold, declarative, and user-centric. CTAs Direct and encouraging, e.g., 'Start here'. Don't use dark mode — screenshot shows a predominantly white background. Don't use high-contrast neon colors — screenshot shows a soft purple accent (#6C24E0). Don't use serif fonts for headings — screenshot shows a bold humanist-sans font. Don't use heavy drop shadows — screenshot shows minimal, soft shadows. Don't use tight, dense layouts — screenshot shows generous whitespace and a clean rhythm. Don't use decorative borders — screenshot uses subtle 1px borders. Avoid: Technical jargon Avoid: Complexity Avoid: Dark themes Avoid: Aggressive marketing
10
Inside the pack — real screenshots
桌面首屏(hero) 桌面滚动分段(90% viewport 步进,作为视觉证据) 桌面滚动分段(90% viewport 步进,作为视觉证据) 桌面滚动分段(90% viewport 步进,作为视觉证据) 桌面滚动分段(90% viewport 步进,作为视觉证据) 桌面滚动分段(90% viewport 步进,作为视觉证据) 桌面滚动分段(90% viewport 步进,作为视觉证据) 桌面滚动分段(90% viewport 步进,作为视觉证据) 桌面滚动分段(90% viewport 步进,作为视觉证据) 桌面滚动分段(90% viewport 步进,作为视觉证据) 桌面滚动分段(90% viewport 步进,作为视觉证据) 移动首屏 Captured from the live site · real computed styles
11
System prompt
This is the ethereum.org homepage, a clean and educational hub for the Ethereum ecosystem. The design DNA is calm, accessible, and authoritative, using a white-dominant palette with a distinct purple accent (#6C24E0) and grayscale hierarchy (#121212 for ink, #616161 for secondary text). Typography uses a humanist-sans for display and body, with IBM Plex Mono for code. Critical donts: avoid dark mode (the site is light-themed), avoid high-contrast neons, and avoid decorative complexity. The layout is spacious, centered, and focuses on clear educational content, making it a key reference for decentralized finance and technology.
More from the library
en · zh-CN · zh-TW · ja · ko
OpenDesign · curated web aesthetics for AI-readable design DNA · opendesign.cc
Why we curated this: A highly successful example of a 'calm' design for a complex technical topic, making decentralized technology feel accessible and trustworthy.
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