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Ijpowell

A refined, minimalist portfolio site focused on art direction and interactive design.

PortfolioMinimalArt DirectionEditorialCalm

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Visit: https://www.ijpowell.co.uk

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Identity DNA

portfoliominimalart directionfreelancegallery

A minimalist photography exhibition space with clean typography and ample negative space.

Color

#000000Ink

#FFFFFFBG

rgba(0,0,0,1.0)Line

Strict monochrome with zero chromatic color, relying entirely on black, white, and grayscale.

Typography

transitional-serif

display56px · 400
body17px · 400

Use -0.425px letter-spacing for all body text · Keep font weight at 400 for all elements · Use transitional-serif for all primary typography

Spacing

4px

8px

16px

24px

32px

48px

64px

96px

Flexible spacing with generous padding around the central media area.

Surfaces

sm · 0px

md · 0px

lg · 0px

pill · 9999px

Minimal 1px borders in grayscale, used sparingly for structural elements.

Layout

1440container

12columns

24pxgutter

768 / 1024breakpoints

Fixed header with left, center, and right elements; centered media block; fixed footer.

Motion & Interaction

220msmicro

400mssmall

1000msmedium

cubic-bezier(0.4, 0, 0.2, 1)easing

Smooth 1-second transitions for all state changes.

Subtle opacity or state change on navigation links. · Immediate response with smooth transition to the new state.

Components

button Text-based navigation with a solid circle indicator for the active state.
card Large, full-width media frame with a thick black border, containing imagery or typography.
hero A large, centered media container showcasing project work with a prominent black frame.

Voice & Don'ts

Tone Minimal, professional, and understated.
Headlines Clean, transitional-serif typography with tight tracking.
CTAs Simple text-based calls to action, integrated into the footer or navigation.

Don't use vibrant colors — screenshot shows a strictly monochrome black and white palette.
Don't use sans-serif fonts — screenshot shows a transitional-serif font used exclusively.
Don't add drop shadows or complex card styles — screenshot shows flat, border-framed media.
Don't use thick, heavy font weights — screenshot shows all text at weight 400.
Don't clutter the interface with multiple columns — screenshot shows a single, centered focal point.
Don't use rounded corners on containers — screenshot shows sharp, square corners on media frames.
Avoid: Colorful gradients
Avoid: Dense paragraphs
Avoid: Decorative icons
Avoid: Loud calls to action
Avoid: Cluttered layouts

Inside the pack — real screenshots

Ijpowell — 桌面滚动分段（90% viewport 步进，作为视觉证据） — 桌面滚动分段（90% viewport 步进，作为视觉证据）

Captured from the live site · real computed styles

System prompt

This is a minimalist freelance designer portfolio for Isaac Powell, specializing in art direction, brand, and interactive design. The visual language is strictly monochrome, utilizing only black (#000000) and white (#FFFFFF) with no chromatic accent colors. The typography is a clean transitional-serif font used at weight 400 with tight -0.425px letter-spacing. The layout is highly structured with a fixed header and footer framing a large, centered media showcase. Critical design constraints include: never introduce color into the palette, always use the transitional-serif font family, avoid decorative elements or drop shadows, and maintain a vast amount of negative space around the central content to preserve a gallery-like atmosphere.

Bring this taste to your agent

Hand your AI agent a machine-readable spec of this design — tokens, type, motion, the whole DNA.

OpenDesign skill ↗ · This pack for agents ↗

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