High-contrast, achromatic palette focused on typography and imagery
03
Typography
didone-serif · monospace
display280px · 700
heading28px · 300
body14px · 400
Use Space Mono for all UI and body text · Use Meno Display Condensed for the hero brand name · Keep navigation text clean and uppercase or sentence case
04
Spacing
4px
8px
16px
24px
32px
48px
64px
96px
Generous whitespace and padding
05
Surfaces
sm · 0px
md · 0px
lg · 0px
pill · 999px
1px solid #1A0A0E
06
Layout
1440container
12columns
24pxgutter
768 / 1024breakpoints
Full-width hero with asymmetric layout and generous negative space
07
Motion & Interaction
220msmicro
400mssmall
800msmedium
cubic-bezier(0.25, 0.1, 0.25, 1)easing
Opacity fades · Image slideshows
Subtle opacity change · Immediate response
08
Components
buttonMinimal, outlined rectangle with uppercase text
cardNo visible cards, product images are presented directly
inputSimple outlined text input
heroLarge typography paired with a studio photograph
09
Voice & Don'ts
ToneQuiet, confident, and editorial
HeadlinesShort, impactful phrases like 'No Denim Left Behind'
CTAsSimple and functional, e.g., 'Shop All' or 'OK!'
don't use gradients — screenshot shows flat, solid backgrounds instead
don't use rounded corners on containers — screenshot shows sharp, rectangular edges
don't use drop shadows — screenshot shows elements without elevation effects
don't use bright accent colors — screenshot shows a strictly monochromatic palette
don't use sans-serif for navigation — screenshot shows a monospaced font
don't clutter the layout — screenshot shows generous negative space and minimal elements
Captured from the live site · real computed styles
11
System prompt
This is a minimalist, editorial-style e-commerce site for upcycled denim products. The design relies on a high-contrast, achromatic palette with a light gray (#F2F2F1) background and near-black (#1A0A0E) typography. The hero features a massive didone-serif display font, while all other UI elements use a monospaced font. Key colors are #F2F2F1 and #1A0A0E. Critical donts: avoid using gradients, avoid using rounded corners on containers, and avoid cluttering the layout with unnecessary elements. The layout is spacious with generous negative space, emphasizing typography and photography.
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