CURATED · OPEN · FREE
Clay
A global branding and UX design agency portfolio.
Editorial Clean Product Calm Restraint
01
Identity DNA
branding UX agency global design creative
A premium design agency showcasing high-end portfolio work.
02
Color
#06070AInk
#666C7AInk soft
#FFFFFFBG
#EFEDEEBG soft
#F3F4F6BG quiet
#B2B8C2Muted
rgba(6,7,10,1.0)Line
Monochromatic ink-on-white with subtle warm-grey background gradients and muted grey UI elements.
03
Typography
geometric-sans
display 72px · 740heading 32px · 740body 18px · 500caption 15px · 500
04
Spacing
4px
8px
16px
24px
32px
48px
64px
96px
Standard 4px base grid with generous whitespace in hero sections and consistent padding in content containers.
05
Surfaces
sm · 4px
md · 8px
lg · 12px
pill · 999px
Minimal 1px solid lines, mostly borderless cards, with a prominent pill-shaped Contact button.
0 4px 24px rgba(6,7,10,0.08)
06
Layout
1280 container
12 columns
24px gutter
768 / 1024 breakpoints
Asymmetric split layout in the hero (text left, 3D graphic right) and a grid of large image-based case study cards below.
07
Motion & Interaction
150ms micro
650ms small
900ms medium
cubic-bezier(0.16, 1, 0.3, 1) easing
Smooth opacity fades on page load · Gentle transforms on scroll · Hover color transitions on navigation links
Subtle color transition on nav links (0.15s). · Immediate response with cursor pointer on interactive elements.
08
Components
button Black pill-shaped primary CTA, uppercase text, subtle hover transitions. card Large, borderless image-heavy case study cards with tight text captions underneath. chip None visible. input None visible. hero Full-width split layout with large typography on the left and an abstract 3D composition on the right.
09
Voice & Don'ts
Tone Confident, professional, and concise. Headlines Large, bold, lowercase or sentence-case geometric sans-serif headlines. CTAs Short, direct, uppercase text inside a pill-shaped container. Don't use decorative serif fonts — screenshot shows clean geometric sans-serif typography for all text. Don't use bright, high-chroma accent colors — screenshot shows a monochromatic palette with black, white, and grey. Don't add heavy borders or drop shadows to cards — screenshot shows borderless, image-focused case study cards. Don't use perfectly square corners — screenshot shows a pill-shaped (999px radius) Contact button. Don't use justified text — screenshot shows left-aligned typography with tight letter-spacing. Don't use a crowded layout — screenshot shows generous whitespace and large padding around elements. Avoid: Overly enthusiastic or salesy language Avoid: Complex sentences Avoid: Bright neon or clashing color accents Avoid: Decorative serifs Avoid: Heavy drop shadows
10
Inside the pack — real screenshots
桌面首屏(hero) 桌面滚动分段(90% viewport 步进,作为视觉证据) 桌面滚动分段(90% viewport 步进,作为视觉证据) 桌面滚动分段(90% viewport 步进,作为视觉证据) 桌面滚动分段(90% viewport 步进,作为视觉证据) 桌面滚动分段(90% viewport 步进,作为视觉证据) 桌面滚动分段(90% viewport 步进,作为视觉证据) 桌面滚动分段(90% viewport 步进,作为视觉证据) 桌面滚动分段(90% viewport 步进,作为视觉证据) 桌面滚动分段(90% viewport 步进,作为视觉证据) 桌面滚动分段(90% viewport 步进,作为视觉证据) 桌面滚动分段(90% viewport 步进,作为视觉证据) 桌面滚动分段(90% viewport 步进,作为视觉证据) 桌面滚动分段(90% viewport 步进,作为视觉证据) 桌面滚动分段(90% viewport 步进,作为视觉证据) 桌面滚动分段(90% viewport 步进,作为视觉证据) 桌面滚动分段(90% viewport 步进,作为视觉证据) 移动首屏 Captured from the live site · real computed styles
11
System prompt
Design a premium global branding and UX design agency website. Use a monochromatic palette centered on pure white (#FFFFFF) and deep ink (#06070A), with subtle warm-grey backgrounds (#EFEDEE) and muted grey UI elements (#666C7A). Typography must be a clean geometric sans-serif in two weights: a heavy 740 weight for large display headlines and a medium 500 weight for body text, both with tight negative letter-spacing. The layout should feature generous whitespace, asymmetric split hero sections, and large, borderless image-heavy case study cards. Key interaction elements like the primary CTA should use a black pill-shaped button. Critical constraints: avoid all decorative serif fonts, never use high-chroma accent colors, and maintain a restrained, sophisticated aesthetic with smooth cubic-bezier transitions.
en · zh-CN · zh-TW · ja · ko
OpenDesign · curated web aesthetics for AI-readable design DNA · opendesign.cc
Why we curated this: This site is a perfect example of restrained, premium agency design where the typography and high-quality portfolio imagery are the primary focus.