A creative studio showcasing typographic art through expressive layouts.
02
Color
#020202Ink
#76756FInk soft
#FFFFFFBG
#C9C9C8BG soft
rgba(0,0,0,1.0)Line
Monochrome foundation with bold, high-contrast photography and illustrations defining the color story.
03
Typography
humanist-sans
display44px · 400
headline28px · 400
body15px · 400
Headings use a clean humanist sans-serif with tight tracking. · Body text maintains generous line-height for readability. · Font weight is predominantly regular (400) for a refined, editorial feel.
04
Spacing
4px
8px
15px
20px
25px
32px
48px
96px
Generous whitespace between sections, with tight internal padding for UI elements.
05
Surfaces
sm · 8px
md · 10px
lg · 20px
pill · 999px
1px solid black for buttons and chips, creating a sharp, graphic outline style.
none
06
Layout
1400container
12columns
24pxgutter
768 / 1024breakpoints
Left-aligned typography with right-aligned action buttons in the hero; grid-based feature cards below.
07
Motion & Interaction
150msmicro
300mssmall
400msmedium
cubic-bezier(0.4, 0, 0.2, 1)easing
Smooth background and color transitions on interactive elements.
Subtle background or border color shifts with smooth transitions. · Immediate state change, often triggering a page or section navigation.
08
Components
buttonOutlined pill and rounded-rect shapes with 1px solid borders, transitioning between filled and outlined states on hover.
cardImage-heavy cards with bold typography, featuring bright background colors like yellow or green.
chipSmall outlined tags for categorization like 'New', 'Custom', or 'Retails'.
inputMinimal, likely integrated into the shop functionality.
heroLarge typographic intro statement paired with a high-impact photographic banner.
09
Voice & Don'ts
ToneProfessional, direct, and slightly playful.
HeadlinesBold, lowercase or sentence-case statements that emphasize the foundry's mission.
CTAsAction-oriented labels like 'Trials', 'Tester', and 'Shop'.
Don't use drop shadows or soft gradients — screenshot shows sharp 1px solid borders and flat surfaces.
Don't center-align all text — screenshot shows a strong left-aligned typographic hierarchy.
Don't use heavy font weights for everything — screenshot shows a predominant use of regular (400) weight.
Captured from the live site · real computed styles
11
System prompt
This is an independent type foundry site (Displaay) with a clean, editorial aesthetic grounded in a monochrome palette (#FFFFFF, #C9C9C8, #020202, #76756F). The typography relies on custom humanist-sans fonts with a large display scale and regular weights. The layout is spacious and left-aligned, using sharp 1px black borders for UI components like buttons and chips. Key donts: avoid soft shadows or rounded rectangles without borders, avoid centering all text, and never use generic sans-serif fonts for display headings. The design is refined, playful, and gallery-like, focusing on the visual impact of the type specimens and photography.
Bring this taste to your agent
Hand your AI agent a machine-readable spec of this design — tokens, type, motion, the whole DNA.