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Fritz Hansen

A premium, minimalist showcase for high-end furniture and design events.

furnituredesign

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Visit: https://fritzhansen.com

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Identity DNA

premiumscandinavianfurnituredesignheritage

A refined Scandinavian design gallery.

Color

#D6E1B9Accent

#000000Ink

#333333Ink soft

#FFFFFFBG

#EFEEEBBG soft

#C6C6C6Muted

rgba(0,0,0,1)Line

Strict monochrome with a single muted pastel accent.

Typography

grotesque-sans

display34px · 500
body14px · 400
caption11px · 400

Uppercase text used for navigation and some labels. · Tight tracking on display sizes. · Clean, highly legible sans-serif throughout.

Spacing

4px

8px

16px

24px

32px

48px

64px

96px

Generous vertical padding with tight line-heights for headlines.

Surfaces

sm · 0px

md · 0px

lg · 0px

pill · 0px

1px solid #000000 used for structural separation.

Layout

1440container

12columns

24pxgutter

768 / 1024breakpoints

Asymmetric grids with high-quality photography.

Motion & Interaction

250msmicro

300mssmall

500msmedium

cubic-bezier(0.25, 0.01, 0.25, 1)easing

Smooth fade-ins for content sections. · Subtle transform animations on scroll.

Subtle opacity or color change. · Immediate response, no bounce.

Components

button Solid black or light green background with sharp corners.
card Image-heavy with thin bottom borders.
chip Minimal, text-based selections.
input Underline or thin border style with minimal chrome.
hero Large-format imagery with bold text overlays.

Voice & Don'ts

Tone Sophisticated, quiet, and authoritative.
Headlines Bold, uppercase, and concise.
CTAs Clear, direct, and often accompanied by an arrow.

Don't use rounded corners — screenshot shows perfectly sharp edges.
Don't use drop shadows — screenshot shows flat, border-separated surfaces.
Don't use a vibrant primary color — screenshot shows a muted green and strict monochrome.
Don't use a serif font — screenshot shows a clean, geometric sans-serif.
Don't use decorative icons — screenshot shows minimal, functional UI elements.
Don't clutter the layout — screenshot shows vast amounts of whitespace.
Avoid: Vibrant colors
Avoid: Playful language
Avoid: Complex gradients
Avoid: Rounded corners

Inside the pack — real screenshots

Fritz Hansen — 桌面滚动分段（90% viewport 步进，作为视觉证据） — 桌面滚动分段（90% viewport 步进，作为视觉证据）

Captured from the live site · real computed styles

System prompt

This design represents Fritz Hansen, a premium Scandinavian furniture brand. The identity is minimalist and sophisticated, relying on a monochrome palette (#000000 ink on #FFFFFF background) with a single muted pastel accent (#D6E1B9) for language selectors. Typography is a clean grotesque-sans, used with tight tracking for headlines and generous spacing for body text. The layout is spacious, emphasizing large-scale photography. Critical donts: never use rounded corners, avoid drop shadows, and don't introduce vibrant, high-saturation colors.

Bring this taste to your agent

Hand your AI agent a machine-readable spec of this design — tokens, type, motion, the whole DNA.

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