CURATED · OPEN · FREE

Nornorm

A clean, premium editorial site for a circular office furniture subscription service.

PremiumEditorialCleanProductPhotographic

Open in OpenDesign

Visit: https://nornorm.com

Identity DNA

Circular furnitureSubscriptionModern officeSustainabilityB2B

A premium furniture subscription service blending Scandinavian minimalism with a professional B2B platform.

Color

#1E37A0Accent

#141414Ink

#6A6A6AInk soft

#FFFFFFBG

#ECF0EABG quiet

rgba(0,0,0,0.1)Line

Crisp white backgrounds with deep charcoal ink and a single authoritative blue accent for primary actions.

Typography

geometric-sans · monospace

display64px · 400
displaySm48px · 400
body16px · 400

Use tight letter-spacing for large display headlines · Maintain strict font-weight hierarchy with 400 for primary text

Spacing

4px

8px

16px

24px

32px

48px

64px

96px

Based on a 4px base with generous whitespace to maintain a premium, breathable layout.

Surfaces

sm · 4px

md · 8px

lg · 12px

pill · 999px

Minimal, using subtle 1px borders only when necessary for separation.

rgba(0, 0, 0, 0.15) 0px 0px 15px 0px · rgba(0, 0, 0, 0.3) 0px 32px 68px 0px

Layout

1280container

12columns

24pxgutter

768 / 1024breakpoints

Full-width photographic hero sections followed by centered, constrained content blocks.

Motion & Interaction

220msmicro

400mssmall

800msmedium

cubic-bezier(0.25, 0.1, 0.25, 1.0)easing

Smooth opacity and background-color transitions for interactive states · Transformations for hover effects

Subtle background-color or color shifts within a 0.2s to 0.3s duration. · Immediate visual feedback through background-color transitions.

Components

button Solid blue rounded rectangles for primary actions, transparent with borders for secondary.
card Clean containers with minimal borders, relying on whitespace for definition.
chip Not prominently visible; standard text links are used for secondary navigation.
input Clean, minimal inputs with subtle bottom borders.
hero Full-bleed photographic backgrounds with large, tight-spaced typography overlaid.

Voice & Don'ts

Tone Professional, authoritative, and minimalist.
Headlines Bold, provocative statements using tight letter-spacing and large scales.
CTAs Direct and action-oriented (e.g., 'Book a meeting').

Don't use a complex, multi-colored palette — screenshot shows a restrained white, black, and blue scheme.
Don't use decorative or serif fonts for headlines — screenshot shows a clean geometric sans-serif.
Don't apply heavy drop shadows to all elements — screenshot shows shadows only on specific overlays like the cookie banner.
Don't use large border-radius on primary buttons — screenshot shows 8px radius on buttons.
Don't clutter the navigation with too many links — screenshot shows a clean, horizontal top nav.
Don't use aggressive, flashy animations — screenshot shows subtle, professional transitions.
Avoid: Cluttered layouts
Avoid: Loud color palettes
Avoid: Decorative fonts

System prompt

NORNORM is a premium B2B circular furniture subscription service. Its design DNA is characterized by high-contrast minimalist aesthetics, using a primary blue (#1E37A0) accent against a crisp white (#FFFFFF) background. Typography is a clean geometric-sans (Lunar/Inter) with tight letter-spacing for large display headlines to convey authority and modernism. Critical constraints include: avoiding decorative fonts, maintaining generous whitespace to prevent a cluttered feel, and using subtle shadows only for layered elements like modals. The layout relies on full-bleed photographic hero sections to establish a premium, editorial atmosphere.

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