CURATED · OPEN · FREE

One Is

A speculative creative platform that blends generative art, narrative spaces, and physical installations.

StudioGalleryPhotographicExperimentalRefined

↓ Download design system (16 MB)Open in OpenDesign

Visit: https://one-is.com

📦 Browse pack contents →

Identity DNA

speculativegenerativephysicalnarrativehigh-resolution

A digital-physical studio bridging art, tech, and narrative spaces.

Color

#000000Ink

#FBFBFABG

#BEC0C5Muted

rgba(190,192,197,1.0)Line

Minimalist canvas with high-contrast ink and a single neutral muted tone for subdued secondary text.

Typography

grotesque-sans

display24px · 500
body18px · 400

Primary text uses a tight letter spacing of -0.24px · Headings and body text share a medium weight (500) · Uppercase transform is applied to specific labels or buttons

Spacing

4px

8px

16px

24px

32px

48px

64px

96px

Generous vertical padding (32px to 80px) creates a spacious, breathing layout.

Surfaces

sm · 4px

md · 8px

lg · 12px

pill · 999px

2px solid borders on interactive elements like buttons.

None visible

Layout

1280container

12columns

24pxgutter

768 / 1024breakpoints

Simple header with logo left and CTA right, followed by full-bleed media or wide text blocks.

Motion & Interaction

125msmicro

400mssmall

800msmedium

cubic-bezier(0.25, 0.1, 0.25, 1)easing

Subtle opacity and transform transitions for interactive elements.

Standard cursor pointer on interactive elements. · Immediate visual feedback via transitions.

Components

button Pill-shaped outline buttons with 2px solid borders.
card Media-heavy cards with large imagery and rounded corners.
hero Full-viewport video or high-resolution photographic background with minimal overlay text.

Voice & Don'ts

Tone Speculative, abstract, and poetic.
Headlines Repetitive 'ONE is [concept]' structure to build a brand manifesto.
CTAs Simple, functional single-word CTA ('Contact').

Don't use multiple accent colors — screenshot shows a monochrome palette with black text on white.
Don't use decorative or script fonts — screenshot shows a clean, modern grotesque sans-serif.
Don't use heavy drop shadows — screenshot shows flat, clean surfaces with no visible shadows.
Don't use small, tight containers — screenshot shows a very spacious, almost empty layout.
Don't use traditional grid lines or heavy borders — screenshot uses vast white space as the primary separator.
Don't use standard corporate calls to action — screenshot uses a very minimal 'Contact' button.
Avoid: Corporate jargon
Avoid: Excessive marketing fluff
Avoid: Dense paragraphs of explanation

Inside the pack — real screenshots

One Is — 桌面滚动分段（90% viewport 步进，作为视觉证据） — 桌面滚动分段（90% viewport 步进，作为视觉证据）

Captured from the live site · real computed styles

System prompt

One Is is a speculative creative platform positioned as a bridge between art, technology, and physical spaces. The design is a minimalist, gallery-style canvas dominated by a stark black-on-white palette (#000000 on #FBFBFA), with a single neutral muted tone (#BEC0C5) used for subdued list items. The typography relies on a clean grotesque sans-serif category at a medium weight (500) with tight letter spacing. Critical donts include avoiding decorative fonts, avoiding multiple accent colors, and avoiding cluttered layouts with heavy borders or shadows. The system should emphasize vast white space, high-resolution media, and a poetic, manifesto-style tone.

Bring this taste to your agent

Hand your AI agent a machine-readable spec of this design — tokens, type, motion, the whole DNA.

OpenDesign skill ↗ · This pack for agents ↗

en · zh-CN · zh-TW · ja · ko