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Strapi
The open-source headless CMS for AI-powered websites and apps
cms dev
01
Identity DNA
open-source headless CMS AI-powered developer-centric
A developer-first content platform that balances technical utility with premium polish
02
Color
#4F46E5Accent
#FFFFFFInk
#3E3E5CInk soft
#0F0F23BG
#F7F8FCBG soft
#E7EDF1BG quiet
#5E709DMuted
rgba(94,112,157,0.2)Line
High contrast dark/light sections with indigo accent for CTAs
03
Typography
geometric-sans · humanist-sans · monospace
display 72px · 700h2 40px · 700body 18px · 400Use Poppins for display and headings · Use Inter for body text and UI elements · Maintain generous line height for readability on dark backgrounds
04
Spacing
4px
8px
16px
24px
32px
48px
64px
96px
8px base unit with consistent vertical rhythm
05
Surfaces
sm · 4px
md · 8px
lg · 15px
pill · 999px
1px solid rgba(94,112,157,0.2)
rgba(26,26,67,0.1) 0px 1px 4px 0px · rgba(0,0,0,0.1) 0px 4px 12px 0px · rgba(0,0,0,0.08) 0px 6px 10px 0px
06
Layout
1280 container
12 columns
24px gutter
768 / 1024 breakpoints
Centered content with generous whitespace, full-width dark hero section
07
Motion & Interaction
220ms micro
400ms small
800ms medium
cubic-bezier(0.4,0,0.2,1) easing
Color transitions on hover · Opacity changes for interactive states
Color change on text links, subtle shadow elevation on cards · Immediate visual feedback through color/opacity
08
Components
button Solid rounded buttons with 15px radius, indigo primary, outlined secondary card Light background with subtle shadow and 15px radius chip Inline badges with pill shape and semi-transparent backgrounds input Code blocks with monospace font and copy action hero Full-width dark section with centered content and decorative geometric patterns
09
Voice & Don'ts
Tone Professional yet approachable, technically confident Headlines Direct, benefit-focused statements with action verbs CTAs Clear commands: 'Get Started', 'Request Demo', 'See how it works' Don't use muted colors on interactive elements — screenshot shows vibrant indigo (#4F46E5) for CTAs Don't center-align long-form body copy — screenshot shows left-aligned paragraphs in content sections Don't use small font sizes for technical commands — screenshot shows generous sizing for code snippets Don't apply heavy shadows everywhere — screenshot uses subtle, layered shadows sparingly Don't use round borders on all containers — screenshot shows 15px radius on buttons/cards but square edges elsewhere Don't mix decorative patterns with busy content — screenshot keeps geometric patterns to dark hero section only Avoid: Overly technical jargon without context Avoid: Passive voice in CTAs Avoid: Excessive exclamation marks Avoid: Unclear value propositions
10
Inside the pack — real screenshots
桌面首屏(hero) 桌面滚动分段(90% viewport 步进,作为视觉证据) 桌面滚动分段(90% viewport 步进,作为视觉证据) 桌面滚动分段(90% viewport 步进,作为视觉证据) 桌面滚动分段(90% viewport 步进,作为视觉证据) 桌面滚动分段(90% viewport 步进,作为视觉证据) 桌面滚动分段(90% viewport 步进,作为视觉证据) 桌面滚动分段(90% viewport 步进,作为视觉证据) 桌面滚动分段(90% viewport 步进,作为视觉证据) 桌面滚动分段(90% viewport 步进,作为视觉证据) 桌面滚动分段(90% viewport 步进,作为视觉证据) 桌面滚动分段(90% viewport 步进,作为视觉证据) 桌面滚动分段(90% viewport 步进,作为视觉证据) 桌面滚动分段(90% viewport 步进,作为视觉证据) 移动首屏 Captured from the live site · real computed styles
11
System prompt
Strapi's design system targets developers building AI-powered applications, using a dark/light dual-section approach. Primary colors include deep navy (#0F0F23) for hero sections, white (#FFFFFF) for content areas, and indigo (#4F46E5) for action CTAs. Typography uses geometric Poppins for display/headings and humanist Inter for body text, maintaining clear hierarchy. Critical donts: avoid muted colors on interactive elements (vibrant indigo is standard), don't center long-form copy, maintain generous sizing for code snippets. The system emphasizes technical credibility with clean layouts, subtle shadows, and purposeful whitespace. Focus on clear value propositions and developer-friendly patterns like copyable code blocks and direct CTAs.
More from the library
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OpenDesign · curated web aesthetics for AI-readable design DNA · opendesign.cc
Why we curated this: Excellent example of developer-focused design that balances technical credibility with premium polish through careful typography and spacing