High-contrast text on a soft, neutral background with a single functional blue accent.
03
Typography
humanist-sans
display56px · 800
heading32px · 700
body-lg20px · 400
body16px · 400
caption14px · 400
Display headings use weight 800 with tight tracking. · Body text uses weight 400 for maximum readability. · Links use the blue accent color without underlines.
04
Spacing
4px
8px
12px
16px
24px
32px
48px
64px
80px
generous whitespace to create a calm, breathable layout
05
Surfaces
sm · 4px
md · 8px
lg · 12px
pill · 999px
1px solid rgba(0, 15, 36, 0.1)
0 4px 12px rgba(0, 15, 36, 0.08)
06
Layout
1200container
12columns
24pxgutter
768 / 1024breakpoints
Centered single-column layout with wide margins
07
Motion & Interaction
200msmicro
300mssmall
600msmedium
cubic-bezier(0.25, 0.1, 0.25, 1.0)easing
Smooth fade-ins · Subtle hover state transitions
Subtle color shifts or opacity changes · Immediate visual feedback
08
Components
buttonSoft rounded pill with solid blue background
cardWhite background with subtle border and rounded corners
chipMinimal rounded tags
inputClean minimal fields with subtle borders
heroCentered icon, large bold title, descriptive subtitle, and single CTA
09
Voice & Don'ts
ToneProfessional, helpful, and understated
HeadlinesDirect and descriptive
CTAsClear and action-oriented
Don't use dark mode — screenshot shows a light gray background (#F2F5F7) instead.
Don't use decorative serif fonts — screenshot shows humanist-sans for all text instead.
Don't use multiple bright accent colors — screenshot shows only blue (#4F91FB) as a single functional accent instead.
Don't use tight, cramped spacing — screenshot shows generous vertical and horizontal margins instead.
Don't use heavy drop shadows — screenshot shows soft, subtle shadows instead.
Don't use aggressive, angular border-radius — screenshot shows soft, rounded corners (up to 18px) instead.
Captured from the live site · real computed styles
11
System prompt
The Things website uses a calm, minimalist design centered around a soft light gray background (#F2F5F7) and dark charcoal text (#303336). A single functional blue accent (#4F91FB) is used for links and interactive elements. The typography consists of humanist-sans-serif fonts, with heavy weight 800 for the main display heading and standard weight 400 for body text. The layout is single-column and highly breathable, using generous whitespace to emphasize clarity and focus. Critical constraints: Do not use dark mode; do not introduce serif typography; do not add multiple bright colors; avoid cramped layouts; avoid aggressive shadows; avoid sharp, angular borders.
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