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Gretel

A high-end design studio portfolio defined by stark contrast, generous whitespace, and large-scale typography.

brandstudio
Gretel screenshot
↓ Download design system (20 MB)Open in OpenDesign

Visit: https://gretelny.com

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01

Identity DNA

claritystrategydesignstudiopremium

A minimalist gallery that lets the work breathe and speak for itself.

02

Color

#1D1D1DInk
#FFFFFFBG
rgba(29, 29, 29, 0.1)Line

Strict monochrome to ensure maximum focus on photography and typography.

03

Typography

humanist-sans

Use tight, negative letter spacing for large display text. · Maintain high line height (1.7) for small body text for readability. · Avoid bold weights; rely on size and weight variations of a single family.

04

Spacing

4px
8px
16px
24px
32px
48px
64px
96px

8px base rhythm with expansive vertical margins between major sections.

05

Surfaces

sm · 0px
md · 0px
lg · 0px
pill · 999px

No visible UI borders; separation is handled purely through whitespace.

06

Layout

1280container
12columns
24pxgutter
768 / 1024breakpoints

Asymmetric grid with left-aligned text columns and right-aligned full-bleed or inset imagery.

07

Motion & Interaction

100msmicro
300mssmall
800msmedium
cubic-bezier(0.4, 0, 0.2, 1)easing

Opacity fade-in · Subtle transform translate · Smooth hover transitions

Subtle opacity reduction on links and images. · Immediate feedback with no heavy bounces.

08

Components

09

Voice & Don'ts

10

Inside the pack — real screenshots

Captured from the live site · real computed styles

11

System prompt

This is a premium design studio portfolio for Gretel, emphasizing strategic clarity and high-end aesthetics. The design DNA is defined by a strict monochrome palette (#FFFFFF background, #1D1D1D ink) and a single humanist-sans typeface (Akkurat) used at massive scales with tight negative tracking. Layouts are asymmetric, featuring large left-aligned text blocks paired with edge-to-edge photography. Critical donts include: never use drop shadows or elevated surfaces, never center-align large text blocks, and never introduce decorative colors. Interactions are limited to subtle opacity and transform transitions using cubic-bezier easing, maintaining a calm and sophisticated user experience that prioritizes the work.

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