CURATED · OPEN · FREE

New Museum

A bold contemporary art museum site using high-voltage color blocks and oversized display typography.

museumart
New Museum screenshot
↓ Download design system (41 MB)Open in OpenDesign

Visit: https://www.newmuseum.org

📦 Browse pack contents →

01

Identity DNA

avant-gardecontemporary artcultural institutionbolddisruptive

An aggressive lime-green canvas for institutional experimentation.

02

Color

#BEFF00Accent
#0A4B50Ink
#E5E7EBMuted
rgba(10, 75, 80, 1)Line

High-voltage acid green paired with deep teal for maximum visual tension.

03

Typography

grotesque-sans · geometric-sans

Use display font (Neographik) exclusively for massive section headers and the logo. · Use body font (Akkurat) for navigation, event details, and standard copy. · Maintain tight negative letter spacing on display text for a dense, architectural feel.

04

Spacing

4px
8px
12px
16px
24px
32px
40px
48px
96px
120px

Generous whitespace around massive typography and image blocks to allow the bold colors to breathe.

05

Surfaces

sm · 4px
md · 6px
lg · 9999px
pill · 9999px

Minimal use of borders; color blocks are defined by solid background transitions.

06

Layout

1440container
12columns
24pxgutter
768 / 1024breakpoints

Full-width color blocks containing 4-column grid layouts for events and video cards.

07

Motion & Interaction

100msmicro
220mssmall
400msmedium
cubic-bezier(0, 0, 0.2, 1)easing

Smooth transitions for color and background changes. · Subtle opacity fades for interactive elements. · Clip-path animations for image reveals.

Color shifts on navigation links and subtle opacity changes on interactive elements. · Immediate visual feedback with smooth micro-interactions.

08

Components

09

Voice & Don'ts

10

Inside the pack — real screenshots

Captured from the live site · real computed styles

11

System prompt

Design a bold, contemporary cultural institution website. Use a high-voltage acid green (#BEFF00) as the primary background and a deep teal (#0A4B50) for primary text and dark sections. Typography must be heavy, all-caps grotesque-sans for massive display headings with tight letter spacing, paired with a clean geometric sans-serif for body text. Layout should be full-bleed and grid-based, featuring oversized text overlays on top of high-quality photography or video. CRITICAL: Never use subtle colors or traditional serifs; avoid rounded containers and drop shadows; ensure text is large, bold, and unapologetic.

Bring this taste to your agent

Hand your AI agent a machine-readable spec of this design — tokens, type, motion, the whole DNA.

OpenDesign skill ↗ · This pack for agents ↗

en · zh-CN · zh-TW · ja · ko